Aon Announces First-of-its-Kind, Season-Long Golf Competition in Partnership with PGA TOUR and LPGA

July 09, 2018 - 11:00
Aon Announces First-of-its-Kind, Season-Long Golf Competition in Partnership with PGA TOUR and LPGA

Aon RiskReward Challenge to highlight player performance on most strategicallychallenging holes across regular season
Winning player from PGA TOUR and LPGA will each win $1 millionprize

LONDON, UK/PONTE VEDRA BEACH, FLORIDA/DAYTONA BEACH,FLORIDA - Media OutReach - 9 July 2018 - Aon plc (NYSE: AON), a leading globalprofessional services firm providing a broad range of risk, retirement andhealth solutions, is pleased to announce a multi-year partnership with the PGA TOURand LPGA in the first-of-its-kind Aon Risk Reward Challenge.


The season-long Aon Risk Reward Challenge will highlightthe world's best professional golfers as they tackle the most strategicallychallenging holes across both the PGA TOUR and LPGA schedules. The player fromeach Tour on top of the Aon leaderboard at the end of the regular season will eachreceive $1 million in prize money.


Asan Official Marketing Partner of both Tours, Aon receives the followingdesignations: the "Official Risk, Retirement and Health Advisor of the PGATOUR" and the "Official Professional Services Firm of the LPGA."


"At Aon, we useproprietary data and analytics to advise our clients and provide the insightsthey need to stay a step ahead of the competition," said Greg Case,Chief Executive Officer, Aon. "The same is true in golf, where players must takecalculated risks that improve their performance. We are excited to showcase thebest strategic decision makers from across the world of golf through the AonRisk Reward Challenge."


The AonRisk Reward Challenge will be brought to life through a multi-platform strategythat includes broadcast integration with CBS and Golf Channel, the use of PGA TOURand LPGA digital platforms, and the opportunity for Aon to bring clients andcolleagues inside the ropes with exclusive experiences and business networkingevents around the world.


"We areextremely pleased to welcome Aon as our newest Official Marketing Partner andto align with a globally respected brand that we know will be a tremendousasset to our business," said PGA TOUR Commissioner Jay Monahan. "The Aon RiskReward Challenge is an authentic fit for our sport that will resonate withplayers and fans while providing Aon an intuitive way to reinforce how theirfirm creates value for its clients."


ThePGA TOUR and LPGA entered into a strategic alliance in 2016 designed to furtherpromote the growth of golf. Aon will collaborate with both Tours to create aseason-long program that spans the sport, and both Commissioners are hopefulthat we will continue to see examples of such collaboration.


"Weare thrilled to welcome Aon to the LPGA family of partners," said LPGACommissioner Mike Whan. "The Aon Risk Reward Challenge will bring anexciting new season-long competition to our Tour with a very significant $1million prize for our winner. The fact that Aon is providing equal prize moneyfor the men (PGA TOUR) and women (LPGA) has made a huge statement to ourplayers, and we couldn't be more appreciative."


AdditionalDetails About the Aon Risk Reward Challenge

  • Click here to view the officialpartnership launch video
  • Clickhereto download the Aon Risk Reward Challenge infographic
  • Winnersfrom each Tour will receive the Aon Trophy and $1 million in prize money
  • AonRisk Reward Challenge will run across regular season tournaments (28 PGA TOUR; 30LPGA)
  • CBSSports (PGA TOUR) and Golf Channel (LPGA) are official broadcast partners andthe Aon Risk Reward Challenge will be brought to life through feature segments includinghole flyovers, player interviews and on-air commentary
  • Finaldetails on scoring and the schedule of holes for each Tour will be releasedlater this year
  • TheAon Risk Reward Challenge Leaderboard will highlight player performance acrossthe season


About Aon
Aon plc (NYSE:AON) isa leading global professional services firm providing a broad range of risk,retirement and health solutions. Our 50,000 colleagues in 120 countries empowerresults for clients by using proprietary data and analytics to deliver insightsthat reduce volatility and improve performance. Sign up for News Alerts to get information instantly. FollowAon on Twitter and join the conversation on LinkedIn.


About the LPGA

The LPGA is theworld's leading professional golf organization for women. Founded in 1950 andheadquartered in Daytona Beach, Fla., the association celebrates a diverse andstoried membership with more than 2,300 members representing more than 30countries. With a vision to inspire, empower, educate and entertain byshowcasing the very best of women's golf, LPGA Tour Professionals competeacross the globe, while the Symetra Tour, the official development andqualifying tour of the LPGA, consistently produces a pipeline of talent readyfor the world stage. Additionally, LPGA Teaching and Club Professionalsdirectly impact the game through teaching, coaching and management.


The LPGA demonstratesits dedication to the development of the game through The LPGA Foundation.Since 1991, this charitable organization has been committed to empowering andsupporting girls and women through developmental and humanitarian golf initiatives,such as LPGA*USGA Girls Golf.


Follow the LPGA on its television home, GolfChannel, and on the web via the social conversation at,,and on Instagram at @lpga_tour.


By showcasing golf's greatest players, the PGA TOUR engages, inspires andpositively impacts our fans, partners and communities worldwide.


The PGA TOUR co-sanctions more than 130tournaments on the PGA TOUR, PGA TOUR Champions, Tour, PGA TOURLatinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China.Members on the PGA TOUR represent the world's best players, hailing from 27countries (88 members are from outside the United States). Worldwide, PGA TOURtournaments are broadcast to more than 1 billion households in 226 countriesand territories in 23 languages. Virtually all tournaments are organized asnon-profit organizations to maximize charitable giving. In 2017, tournamentsacross all Tours generated a record of more than $180 million for local andnational charitable organizations, bringing the all-time total to $2.65billion.

The PGA TOUR's web site is PGATOUR.COM,the No. 1 site in golf, and the organization is headquartered in Ponte VedraBeach, Florida.