Reward Challenge to highlight player performance on most strategically
challenging holes across regular season
Winning player from PGA TOUR and LPGA will each win $1 million
LONDON, UK/PONTE VEDRA BEACH, FLORIDA/DAYTONA BEACH,
FLORIDA - Media OutReach - 9 July 2018 - Aon plc (NYSE: AON), a leading global
professional services firm providing a broad range of risk, retirement and
health solutions, is pleased to announce a multi-year partnership with the PGA TOUR
and LPGA in the first-of-its-kind Aon Risk Reward Challenge.
The season-long Aon Risk Reward Challenge will highlight
the world's best professional golfers as they tackle the most strategically
challenging holes across both the PGA TOUR and LPGA schedules. The player from
each Tour on top of the Aon leaderboard at the end of the regular season will each
receive $1 million in prize money.
an Official Marketing Partner of both Tours, Aon receives the following
designations: the "Official Risk, Retirement and Health Advisor of the PGA
TOUR" and the "Official Professional Services Firm of the LPGA."
"At Aon, we use
proprietary data and analytics to advise our clients and provide the insights
they need to stay a step ahead of the competition," said Greg Case,
Chief Executive Officer, Aon. "The same is true in golf, where players must take
calculated risks that improve their performance. We are excited to showcase the
best strategic decision makers from across the world of golf through the Aon
Risk Reward Challenge."
Risk Reward Challenge will be brought to life through a multi-platform strategy
that includes broadcast integration with CBS and Golf Channel, the use of PGA TOUR
and LPGA digital platforms, and the opportunity for Aon to bring clients and
colleagues inside the ropes with exclusive experiences and business networking
events around the world.
extremely pleased to welcome Aon as our newest Official Marketing Partner and
to align with a globally respected brand that we know will be a tremendous
asset to our business," said PGA TOUR Commissioner Jay Monahan. "The Aon Risk
Reward Challenge is an authentic fit for our sport that will resonate with
players and fans while providing Aon an intuitive way to reinforce how their
firm creates value for its clients."
PGA TOUR and LPGA entered into a strategic alliance in 2016 designed to further
promote the growth of golf. Aon will collaborate with both Tours to create a
season-long program that spans the sport, and both Commissioners are hopeful
that we will continue to see examples of such collaboration.
are thrilled to welcome Aon to the LPGA family of partners," said LPGA
Commissioner Mike Whan. "The Aon Risk Reward Challenge will bring an
exciting new season-long competition to our Tour with a very significant $1
million prize for our winner. The fact that Aon is providing equal prize money
for the men (PGA TOUR) and women (LPGA) has made a huge statement to our
players, and we couldn't be more appreciative."
Details About the Aon Risk Reward Challenge
- Click here to view the official
partnership launch video
to download the Aon Risk Reward Challenge infographic
from each Tour will receive the Aon Trophy and $1 million in prize money
Risk Reward Challenge will run across regular season tournaments (28 PGA TOUR; 30
Sports (PGA TOUR) and Golf Channel (LPGA) are official broadcast partners and
the Aon Risk Reward Challenge will be brought to life through feature segments including
hole flyovers, player interviews and on-air commentary
details on scoring and the schedule of holes for each Tour will be released
later this year
Aon Risk Reward Challenge Leaderboard will highlight player performance across
Aon plc (NYSE:AON) is
a leading global professional services firm providing a broad range of risk,
retirement and health solutions. Our 50,000 colleagues in 120 countries empower
results for clients by using proprietary data and analytics to deliver insights
that reduce volatility and improve performance. Sign up for News Alerts to get information instantly. Follow
Aon on Twitter and join the conversation on LinkedIn.
About the LPGA
The LPGA is the
world's leading professional golf organization for women. Founded in 1950 and
headquartered in Daytona Beach, Fla., the association celebrates a diverse and
storied membership with more than 2,300 members representing more than 30
countries. With a vision to inspire, empower, educate and entertain by
showcasing the very best of women's golf, LPGA Tour Professionals compete
across the globe, while the Symetra Tour, the official development and
qualifying tour of the LPGA, consistently produces a pipeline of talent ready
for the world stage. Additionally, LPGA Teaching and Club Professionals
directly impact the game through teaching, coaching and management.
The LPGA demonstrates
its dedication to the development of the game through The LPGA Foundation.
Since 1991, this charitable organization has been committed to empowering and
supporting girls and women through developmental and humanitarian golf initiatives,
such as LPGA*USGA Girls Golf.
Follow the LPGA on its television home, Golf
Channel, and on the web via www.LPGA.com.
Join the social conversation at www.facebook.com/lpga,
and on Instagram at @lpga_tour.
About PGA TOUR
By showcasing golf's greatest players, the PGA TOUR engages, inspires and
positively impacts our fans, partners and communities worldwide.
The PGA TOUR co-sanctions more than 130
tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR
Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China.
Members on the PGA TOUR represent the world's best players, hailing from 27
countries (88 members are from outside the United States). Worldwide, PGA TOUR
tournaments are broadcast to more than 1 billion households in 226 countries
and territories in 23 languages. Virtually all tournaments are organized as
non-profit organizations to maximize charitable giving. In 2017, tournaments
across all Tours generated a record of more than $180 million for local and
national charitable organizations, bringing the all-time total to $2.65
The PGA TOUR's web site is PGATOUR.COM,
the No. 1 site in golf, and the organization is headquartered in Ponte Vedra