Unified promotion strategy sets stage for tourism expansion

Việt Nam’s tourism brand is demonstrating strong momentum and robust recovery amid record-breaking international arrivals, driven not only by market demand but also by renewed thinking and innovative approaches to destination promotion and marketing.

Boy band reunites nearly 30 years after breakup

Formed in 1998, Quả Dưa Hấu is widely considered one of the defining boy bands in the Vietnamese pop music industry. With a youthful image and a distinctive musical identity, the band quickly gained popularity with a series of hit songs, becoming part of the nostalgia of those born in the 1970s and 1980s.

Resolution 80 propels Hà Nội’s public arts

In line with Resolution 80 of the Politburo on the Development of Vietnamese Culture, Hà Nội is intensifying efforts to bring culture into public life and foster a vibrant cultural industry.

Tam Chúc complex in Ninh Bình granted special national relic status

Ninh Bình will work closely with the Ministry of Culture, Sports and Tourism, experts, businesses and local communities to ensure sustainable preservation and restoration of the complex. The province also plans to gradually prepare a nomination dossier for “Tam Chúc Complex – Vân Long Wetland Nature Reserve” to seek UNESCO World Heritage recognition.

When culture awakens a nation’s dream

As Việt Nam steps into a new era of development, culture is emerging not as a backdrop but as a driving force – shaping identity, strengthening confidence and igniting a shared national dream.

Lantern festival lights up Chợ Lớn

A variety of rituals and cultural activities to celebrate the Lantern Festival will be held on the Chợ Lớn (Big Market) area in HCM City on March 1-3.

Tây Yên Tử Spring Festival promotes heritage, peace

Tây Yên Tử is not just a festival space, but a place where the fundamental values ​​that have shaped the character and enduring vitality of the Vietnamese people, especially patriotism and the aspiration for peace, converge and spread, a local official said.

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