Part of the Thiên Đường Cave, one of the beauty landscape for tourism attractions in the central coastal province of Quảng Bình. — VNA/VNS Photo Minh Đức

QUẢNG BÌNH — Google has teamed up with Quảng Bình to promote tourism in the central coastal province.

The provincial tourism department made the announcement on Tuesday, saying the province is working with the tech firm to popularise travel destinations in Quảng Bình and others central areas on YouTube and Google Arts & Culture.

Director of the department Hồ Anh Phong said it was an honour to become the first Vietnamese province to sign contracts with Google Arts & Culture and to become one of its nearly 2,000 partners.

“This is a big and significant event for the province through which the image and beauty of the country and particularly the culture and people of Quảng Binh Province will be promoted widely to the world. Quảng Bình with its vast tourism potentials and resources, will help Google Arts & Culture become more attractive and lively luring more accessing of people from all over the world,” said Phong.

 At the same time, Phong said, Quảng Bình would act as a focal point for others provinces and cities including Thừa Thiên-Huế, Đà Nẵng, Quảng Nam to work with Google to deploy a tourism and culture promotion campaign this year.

Accordingly, more than 1,000 photos featuring scenic spots and outstanding cultural works of Quảng Bình, Thừa Thiên – Huế, Đà Nẵng and Quảng Nam will be uploaded on www.artsandculture.google.com from the third quarter of this year. 

The photos and videos were collected from June 6-24. 
Meanwhile, a programme titled "Google Adventure Vietnam", which takes place in Quảng Bình, Quảng Nam and Đà Nẵng from June 24 to 28, has been launched.

The programme aims to promote Việt Nam to the world via the videos of international and domestic Youtube creators. They will experience challenges to discover culture, cuisine and people, serving as “online tourism ambassadors”. 

Google Arts and Culture attracts nearly 370 million views per month from more than 66 million users worldwide.

The department also plans to work with Google to promote tourism in international markets via its services, as well as develop a digital marketing system for the sector. — VNS