Lê Quang Tự Do, Director of the Authority of Broadcasting and Electronic Information, speaks at the launch ceremony of the Vietnam iContent 2026. — Photo courtesy of organisers

HÀ NỘI — The Vietnam iContent 2026 programme will spread inspiring stories, high-quality content, and positive actions while encouraging responsible creativity. By fostering a healthy cultural environment in the digital sphere, the initiative serves to promote Việt Nam's rich cultural identity and humanistic values to the world.

Themed Live Vibrantly, the event was launched on September 18 in Hà Nội. It is organised by the Authority of Broadcasting and Electronic Information, the Ministry of Culture, Sports and Tourism, in collaboration with VnExpress and FPT Online, with Techcombank as a strategic partner.

The programme was first held in 2024 as an annual and prestigious playing ground for the national digital content creation groups. It was also to recognise and honour individuals and organisations that made positive contributions, while creating a space for networking, experience sharing, and connections among creators, platforms, businesses, brands, and the community.

Building on the success of its previous two editions, this year's programme features a wide range of activities celebrating Việt Nam Culture Day on November 24 and actively supporting Politburo Resolution 80-NQ/TW on the development of Vietnamese culture.

The programme will widely amplify positive stories, content, and actions while encouraging creative, responsible initiatives that build a healthy digital content environment and promote the image of Việt Nam as a nation rich in cultural identity and humanistic values.

Main events include the Vietnam iContent Awards 2026, Live Vibrantly Digital Content Creation Contest, Creative Vodcast Series, and Vietnam iContent 2026 Digital Content Creation Festival.

Among them, the Live Vibrantly contest is a brand-new one in which the organising board welcome the entire community, especially digital creators, to share their stories, images and points of views about life through innovative products on digital platforms.

With the theme Live Vibrantly, the contest aims to promote the positive, humane, and responsible living; encourage people to proactively create meaningful value for themselves and the community. All will contribute to the development of a civilised and creative digital content environment.

The contest will last until October 31 with three categories – Videos, Photos and Articles – for entries with a total prize of nearly VNĐ200 million (US$7,700).

The programme will wrap up on December 11 with many activities such as Top Creators and Brands Forum, Idol Live Battle, interactive exhibition, hands-on workshop, and the Vietnam iContent Awards 2026 where outstanding individuals and organisations will be honoured for their achievements of the year. — VNS