An aerial view of the World Natural Heritage site of Hạ Long Bay – Cát Bà Island. — Photo vietnamtourism.gov.vn

QUẢNG NINH — The tourism associations of Quảng Ninh and Bắc Ninh provinces and Hải Phòng City on April 16 jointly organised a tourism linkage conference under the theme "One Journey – Three Heritage Destinations".

Nguyễn Thế Huệ, Chairman of the Quảng Ninh Tourism Association, stressed that the theme reflects a shared strategic vision and aspiration among the northern localities to develop high-quality inter-regional tourism products, fully leveraging their strengths in natural resources, culture, people and service infrastructure.

At present, the three localities possess distinctive heritage values that can be interconnected to create a diverse range of experiences for both domestic and international visitors. Key highlights include the World Natural Heritage site of Hạ Long Bay – Cát Bà Island, and the World Cultural Heritage complex of Yên Tử – Vĩnh Nghiêm – Côn Sơn, Kiếp Bạc.

At the conference, travel agencies, cruise operators and representatives of the three tourism associations agreed to sign a memorandum of understanding on tourism cooperation for the 2026–2028 period. Under the agreement, the three localities will develop integrated tourism product chains to maximise their respective strengths, diversify offerings and create new, high-quality tourism products.

The Bronze Pagoda, perched atop Yên Tử Mountain, is part of the Yên Tử – Vĩnh Nghiêm – Côn Sơn, Kiếp Bạc World Cultural Heritage complex. — Photo xaydungchinhsach.chinhphu.vn

The associations also exchanged information and experience in tourism development, and agreed to jointly organise famtrip delegations focusing on marine tourism, world heritage sites, and key international markets, aligned with each side's strengths and evolving tourism demand.

In addition, they will coordinate and support one another in organising domestic and international tourism events, fairs and exhibitions to promote their shared destinations.

In the near future, they plan to launch joint tourism promotion and stimulus campaigns for 2026, 2027 and 2028, alongside individual and collaborative programmes offering increased incentives, promotional packages and visitor support. The associations will also emphasise human resource development and propose flexible management policies to foster tourism growth and inter-regional economic development. — VNA/VNS