Canadian Ambassador to Việt Nam, James Nickel, addresses audiences at the the Canada Agrifood Showcase – Four Seasons of Delicacy. Photos courtesy of the Canadian Embassy in Hà Nội

HÀ NỘI – A selection of Canada’s premium agrifood and seafood products were on display in Hà Nội on Monday throught the Canada Agrifood Showcase – Four Seasons of Delicacy.

The event helped raise awareness among Vietnamese consumers and the food industry about Canada’s reputation for high-quality, sustainably produced agrifood and seafood products – premium yet affordable, available across all four seasons.

“Canada is proud to produce world-class agriculture and agri-food products, known for their exceptional quality and safety. Our food is grown and processed in some of the cleanest and healthiest environments on the planet, under one of the most rigorous food safety systems in the world,” said Canadian Ambassador to Việt Nam, James Nickel.

“We hope to see more Canadian agri-food products enter the Vietnamese market, meeting the needs of Vietnamese consumers.”

Canada and Việt Nam enjoy a strong and growing trade relationship. Việt Nam is Canada’s top trading partner in ASEAN, and Canada is among Việt Nam’s top 10 import partners. And with the entry into force of the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP) agreement in 2019, Canadian agri-food products have become more affordable than ever before for Vietnamese customers.

“Agricultural trade is one of strong pillars in Việt Nam-Canada partnership. Actually, agriculture accounts for about 15 per cent of the export from Canada to Việt Nam and of course, we also import a lot of agricultural products from Việt Nam as well,” Ambassador Nickel told local media.

“The important thing is that Việt Nam’s import of agriculture products has been increasing by 12.5 per cent year after year, so there is a growing demand in Việt Nam for international food and seafood products. And the Vietnamese people are looking for highquality premioum products.

“We see the desire among Vietnamese consumers to have more Canadian products and Việt Nam’s food processors as well, looking for ingredients for the food they process.”

According to the Ambassador, besides direct campaigns like the one on Monday, Canada also run digital campaigns on on e-commerce platforms and traditional media to showcase the products to Vietnamese consumers.

There are a lot of Vietnamese importers who are featuring Canadian food and seafoods on supermarkets, on e-commerce platforms, which enable Vietnamese consumers get access to Canadian affordable and tasty products.

A selection of Canada’s premium agrifood products are on display in Hà Nội on Monday throught the Canada Agrifood Showcase – Four Seasons of Delicacy.

The Canada Agrifood Showcase – Four Seasons of Delicacy is part of Canada Brand, a pogramme launched in 2006 by Agriculture and Agri-Food Canada to differentiate Canadian food products globally. Under the “Pivot to Digital” concept, Canada Brand has evolved to embrace digital marketing and e-commerce opportunities in response to changing market dynamics. Việt Nam was one of the selected pilot markets for this initiative, which began in the Southeast Asian nation in 2023.

“The Canada Brand reflects Canada’s commitment to clean, safe, and high-quality food—from farm to table. It embodies transparency, modern standards, and trust, helping Vietnamese consumers easily recognize Canadian products as reliable and premium,” said Counsellor (Commercial) at the Embassy of Canada, Emilie Carrier.

“As Vietnamese consumers increasingly focus on origin, authenticity, and sustainability, Canadian products are exceptionally well placed to meet this growing demand,” she added.

According to the official, Canadian beef, pork, seafood, cherries, apples, berries, oats, maple products and many other products are now widely recognised and trusted in retail, e-commerce, and food service. Many of our promotional campaigns have achieved strong visibility and excellent feedback from Vietnamese consumers and partners.

“This success reflects Việt Nam’s remarkable market growth. In 2024, Việt Nam imported over C$550 million in Canadian agri-food and seafood products, making it Canada’s second-largest export destination in ASEAN for these products,” said Carrier. VNS