Fatzbaby has provided a wide variety of baby care equipment items to eight Vinmec facilities. — Photo courtesy of Fatzbaby

HCM CITY – Fatzbaby, a leading Vietnamese brand in baby care equipment, has been in a strategic collaboration with Vinmec – the high-end healthcare system under Vingroup – to support eight of its hospitals nationwide.

This public-private partnership in the maternal and infant healthcare aims to enhance care standards for newborns and mothers in Việt Nam.

In May, Fatzbaby sponsored a wide variety of baby care equipment items to eight Vinmec facilities as part of the initiative, including bottle sterilizers, milk warmers, water boilers, and breast pumps. These devices are being used in neonatal care units, postpartum rooms, and delivery wards, addressing practical needs in maternal and newborn care.

Moreover, Fatzbaby is actively involved in training programmes, offering prenatal classes for expectant mothers and operational training for hospital staff to ensure the effective use of its equipment.

Beyond the Vinmec partnership, Fatzbaby has contributed equipment to 60 hospitals and healthcare facilities nationwide, including those in remote and underserved regions. These efforts are part of a broader commitment by the brand to ensure equal access to quality care for all Vietnamese families, regardless of location.

Vinmec staff instruct a pregnant woman on using a Fatzbaby device. — Photo courtesy of Fatzbaby

​This collaboration reflects a growing trend of domestic brands investing in public health and aligns with Việt Nam’s strategic goals of improving maternal and child healthcare nationwide. With increasing demand for professional baby care solutions, Fatzbaby is positioning itself not just as a consumer brand but as an institutional partner in healthcare development.

According to the General Statistics Office, Việt Nam's population is forecast to increase to 107 million by 2044. The domestic market for mother and baby products is growing as Vietnamese parents are becoming more and more demanding when choosing high quality baby care products.

Fatzbaby was recognised as one of the best-selling brands in the mother and baby product category on major e-commerce platforms in Việt Nam during the 2022–2023 period, according to reports from Metric. This reflects the trust and preference Vietnamese families have placed in the brand’s product quality, reliability and innovation.

Fatzbaby’s community-first approach has recently earned it dual honours at the 2024 Webtretho Awards – one of the most reputable recognitions in Việt Nam’s parenting community. The brand received the "Brand for the Community" and "Professionals’ Trusted Brand" awards, reflecting strong endorsement from both consumers and healthcare experts.

“Recognition by both doctors and parents confirms that our mission is aligned with real needs,” said a Fatzbaby representative. “But more importantly, it motivates us to continue making a tangible impact in hospitals and homes across Việt Nam.”

As Việt Nam continues to prioritise healthcare modernization, initiatives like the Fatzbaby-Vinmec co-operation are examples of how socially responsible business practices can support national wellbeing, ensuring that newborns have a good start in life, and mothers receive the best healthcare possible. — VNS