Gojek launches campaign to support micro-entrepreneurs to go digital

November, 10/2022 - 08:54
HCM CITY — Gojek, Southeast Asia’s leading on-demand platform, has launched a campaign to help micro-entrepreneurs improve their livelihoods by going digital.

Under the ‘Small Shops Weather Big Storms’ campaign, tens of thousands of micro-merchants in the country will gain access to an online repository of digital and financial tools to set up and run small food businesses online.

The campaign aims to provide micro-merchants with the tools to build stronger, more resilient and digitally enabled businesses, helping them to keep up with market trends and changing consumer needs.

Gojek will also partner with the Vietnam Women’s Union in HCM City to empower and upskill female entrepreneurs to leverage e-commerce to access new income-earning opportunities and help reduce barriers to socio-economic growth.

Through the partnership, Gojek will provide entrepreneurial skills training to 200 female micro-merchants, focusing on financial planning, business management and how to manage an online store.

Following the completion of the training series, entrepreneurs will have the option to start their own food business on GoFood, Gojek’s online food delivery platform, providing them with access to the millions of consumers transacting on Gojek.

Gojek will continue to support these merchants to accelerate their online business journey through personalised onboarding assistance and exclusive marketing campaigns, as well as favourable incentives.

Duc Phung, country general manager of Gojek Vietnam, said that “ongoing economic uncertainty has created significant challenges for micro-merchants. As such, it is vital for traditional Micro and small-medium enterprises (MSMEs) to transform into digital businesses in line with changes in consumer behaviour and purchasing patterns."

“In Vietnam, Gojek has helped tens of thousands of merchants, 90 per cent of which are MSMEs, to develop and grow their businesses online by connecting them to millions of users via the Gojek app,” Duc Phung said.

Hoa Tran, member of the Executive Committee of the Vietnam Women’s Union and vice chairwoman of HCM City Women’s Union, said that “female-owned MSMEs play an important role in household incomes in Vietnam but many face barriers to digital transformation."

“We appreciate Gojek’s efforts to support these micro-entrepreneurs to successfully and sustainably migrate online, aligned to our own mission to promote and enhance individuals’ capabilities in the digital era,” Hoa Tran said.

MSMEs underpin the Vietnamese economy, accounting for 98 per cent of total businesses and contributing 45 per cent of the national GDP.

It is also reported that 90 per cent of MSMEs have been impacted by the COVID-19 pandemic and are in need of support.

With Vietnam’s digital economy expected to reach $220 billion in gross merchandise value by 2030, digitization is essential for their recovery.

GoFood by Gojek supports tens of thousands of merchants offering millions of food items, making it one of the leading online food delivery platforms in Việt Nam.

Gojek provides a wide range of services, including transportation, food delivery, logistics and more.

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