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| Products on sale in a Thế Giới Di Động’s store. Mobile World JSC on January 3 completed the acquisition of Trần Anh Digital World JSC, giving it ownership of an over-90-per cent stake at Trần Anh. — Photo thegioididong.com |
Viet Nam News
HCM CITY — Thế Giới Di Động (Mobile World) JSC on January 3 officially completed the acquisition of Trần Anh Digital World JSC, giving it ownership of an over-90-per cent stake at Trần Anh.
The combined market share of the two major electronics retailers in Việt Nam was more than 30 per cent at the time of the merger.
A representative of Thế Giới Di Động said the merger will help strengthen both companies. Điện Máy Xanh, a retail chain of Thế Giới Di Động, has been gaining success nationwide but still needs to increase its presence in the northern region, especially in inner Hà Nội and neighbouring cities.
Meanwhile, Điện Máy Trần Anh is a big retail brand widely known in the north. As 34 supermarkets of Trần Anh have large scale and ideal locations, the tie-up can diversify their products for sale.
In the first nine months of 2017, Trần Anh Digital earned over VNĐ2.4 trillion (US$105.3 million) in revenue. It has targeted more than VNĐ4 trillion in revenue in 2018. — VNS
