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| A national social media campaign that will begin on April 25 will promote social change by giving parents a forum to discuss road safety and helmet use.— Photo hanoimoi.com.vn |
HCM CITY — A national social media campaign that will begin on April 25 will promote social change by giving parents a forum to discuss road safety and helmet use.
The four-week campaign, which will be held by the National Traffic Safety Committee in co-operation with Asia Injury Prevention Foundation and the UPS Foundation, will focus on parents with children between the ages of six and 11 in Hà Nội, HCM City and Đà Nẵng.
In the campaign, parents will be required to submit a photo showing their children wearing high-quality helmets and displaying a sign with a message about road safety or helmet use.
Prizes will be awarded every week of the campaign to photos that deliver the most powerful testaments of parent engagement in their children’s well-being on the roads.
“This effort is crucial because the Vietnamese people are becoming increasingly connected through social media. We are hopeful that this type of campaign can have a broad reach and show people across the country the importance of prioritizing safety,” said Mirjam Sidik, CEO of AIP Foundation.
The effort is part of a three-year public awareness programme with the title Love Your Child-Provide A Helmet.
To participate in the campaign, submit a photo to facebook.com/Aipvietnam/. — VNS
