LaLiga and Global Crypto Offering Exchange (GCOX) have announced a partnership that will enable the league to continue its global expansion.
SINGAPORE - Media
OutReach - 20 August 2019 - LaLiga and GCOX have come together in Singapore
to unveil a partnership that sees the company become LaLiga's first official
partner within the cryptocurrency and blockchain sector.
Left to right: Steve McManaman, LaLiga Ambassador, Ivan Codina, Managing Director of LaLiga, Sir Dr Jeffrey Lin, CEO of GCOX and Michael Owen, GCOX Celebrity.
The partnership, which covers Asia and the Middle East, sees LaLiga join
forces with one of the leading crypto exchanges in the Asian market. It will
provide exclusive products, services, social interactions, football tourism and
'Money Can't Buy Experiences' for fans and the global crypto community.
Founded in 2017, GCOX is fast becoming the go-to platform for fans
looking to engage and interact with their favourite celebrities and brands
through its promotion of a full-utility token economy. Its celebrity and brand
tokens, which will now include LaLiga, offer an exclusive and personal
experience for its users.
The partnership allows LaLiga to make further strides with the
internationalisation strategy it launched back in 2017 and has served to bring
fans closer to the Spanish competition and its member clubs.
Speaking about the
partnership, LaLiga's Managing Director for Southeast Asia, Japan, South Korea
and Australia, Ivan Codina, commented: "This
partnership represents a significant step in terms of our strategy in Asia.
We're looking to roll out a long-term plan that not only allows the LaLiga
brand to grow in this market but one that also promotes the development of the
national game and provides spaces where fans are able to get a sense of the
passion that surrounds the competition at close quarters."
Meanwhile, the partnership sees GCOX team up with one of the leading
Spanish brands in a partnership that will enable the firm to bring Asian
followers closer to football and Spanish teams, whilst also creating new
business opportunities through football clinics, pre-season fixtures against
local clubs, digital activations, events with ambassadors and chances to gain
first-hand exclusive experience of the competition.
"We're really pleased to be announcing this partnership with a
world-class competition like LaLiga," commented Sir Dr. Jeffrey Lin, CEO of
GCOX. "This partnership will allow us to provide specific customer groups with
opportunities, as well as attracting new customers and football fans, who will
get to experience what LaLiga is all about."
As a part of the partnership, GCOX, which has displayed a firm
commitment to technology in the fields of blockchain and innovation, LaLiga
token holders will have access to attend training sessions held in Spain, as
well as events hosted by LaLiga in the Asian country, VIP access to LaLiga
matches, meet and greet session with LaLiga ambassadors and exclusive 'Money Can't
"There is no better partner than GCOX in
terms of achieving our growth plans in Asia and the Middle East," added Codina.
"The firm's relationships and its experience, along with the launch of its
tokens featuring top-level athletes such as Manny
Pacquiao, Michael Owen and Caroline Wozniacki, provide assurance of strong
partnership and future collaboration projects."
The partnership was sealed during a media conference
held at the prestigious Marina Bay Sands Expo & Convention Centre in
Singapore. Also in attendance as special guests are LaLiga Ambassador Steve
McManaman, GCOX Celebrity Michael Owen and Mr Voo Wei Keong, Director of WTS
Travel & Tours.
1984, LaLiga (Liga de Fútbol Profesional) is a sports association comprising
the 42 teams that make up the first and second divisions of professional
football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga
Santander and LaLiga SmartBank leagues and the television production, which in
the 2017/2018 season reached more than 2.7 billion people globally. The
association also has an active foundation and is the world's first professional
football league with a league for intellectually challenged footballers: LaLiga
2017, Global Crypto Offering Exchange is a leading digital asset Exchange. The
Exchange is headquartered in Singapore and is an integral part of GCOX
ecosystem. GCOX will list its celebrity tokens on GCOX Exchange and partnering
platforms. GCOX regards the security of its platform and user information as top
priority and the company has partnered with world-class security firms to
provide industry-leading security measures. GCOX is led by a stellar team of
advisors, founders and management staff with expertise across domains in
financial advisory, wealth management, cryptocurrency and financial technology.
GCOX is also a platform
that promotes a full-utility token economy that enables greater interaction and
engagement between celebrities and fans. The company aims to bridge the gap
between the entertainment industry, valued at $1.5 trillion, and the
blockchain, leveraging on the technology to revolutionise and redefine