LaLiga and Global Crypto Offering Exchange (GCOX) have announced a partnership that will enable the league to continue its global expansion.
SINGAPORE - MediaOutReach - 20 August 2019 - LaLiga and GCOX have come together in Singaporeto unveil a partnership that sees the company become LaLiga's first officialpartner within the cryptocurrency and blockchain sector.
Left to right: Steve McManaman, LaLiga Ambassador, Ivan Codina, Managing Director of LaLiga, Sir Dr Jeffrey Lin, CEO of GCOX and Michael Owen, GCOX Celebrity.
The partnership, which covers Asia and the Middle East, sees LaLiga joinforces with one of the leading crypto exchanges in the Asian market. It willprovide exclusive products, services, social interactions, football tourism and'Money Can't Buy Experiences' for fans and the global crypto community.
Founded in 2017, GCOX is fast becoming the go-to platform for fanslooking to engage and interact with their favourite celebrities and brandsthrough its promotion of a full-utility token economy. Its celebrity and brandtokens, which will now include LaLiga, offer an exclusive and personalexperience for its users.
The partnership allows LaLiga to make further strides with theinternationalisation strategy it launched back in 2017 and has served to bringfans closer to the Spanish competition and its member clubs.
Speaking about thepartnership, LaLiga's Managing Director for Southeast Asia, Japan, South Koreaand Australia, Ivan Codina, commented: "Thispartnership represents a significant step in terms of our strategy in Asia.We're looking to roll out a long-term plan that not only allows the LaLigabrand to grow in this market but one that also promotes the development of thenational game and provides spaces where fans are able to get a sense of thepassion that surrounds the competition at close quarters."
Meanwhile, the partnership sees GCOX team up with one of the leadingSpanish brands in a partnership that will enable the firm to bring Asianfollowers closer to football and Spanish teams, whilst also creating newbusiness opportunities through football clinics, pre-season fixtures againstlocal clubs, digital activations, events with ambassadors and chances to gainfirst-hand exclusive experience of the competition.
"We're really pleased to be announcing this partnership with aworld-class competition like LaLiga," commented Sir Dr. Jeffrey Lin, CEO ofGCOX. "This partnership will allow us to provide specific customer groups withopportunities, as well as attracting new customers and football fans, who willget to experience what LaLiga is all about."
As a part of the partnership, GCOX, which has displayed a firmcommitment to technology in the fields of blockchain and innovation, LaLigatoken holders will have access to attend training sessions held in Spain, aswell as events hosted by LaLiga in the Asian country, VIP access to LaLigamatches, meet and greet session with LaLiga ambassadors and exclusive 'Money Can'tBuy Experiences'.
"There is no better partner than GCOX interms of achieving our growth plans in Asia and the Middle East," added Codina."The firm's relationships and its experience, along with the launch of itstokens featuring top-level athletes such as MannyPacquiao, Michael Owen and Caroline Wozniacki, provide assurance of strongpartnership and future collaboration projects."
The partnership was sealed during a media conferenceheld at the prestigious Marina Bay Sands Expo & Convention Centre inSingapore. Also in attendance as special guests are LaLiga Ambassador SteveMcManaman, GCOX Celebrity Michael Owen and Mr Voo Wei Keong, Director of WTSTravel & Tours.
Founded in1984, LaLiga (Liga de Fútbol Profesional) is a sports association comprisingthe 42 teams that make up the first and second divisions of professionalfootball in Spain. LaLiga, based in Madrid, is responsible for the LaLigaSantander and LaLiga SmartBank leagues and the television production, which inthe 2017/2018 season reached more than 2.7 billion people globally. Theassociation also has an active foundation and is the world's first professionalfootball league with a league for intellectually challenged footballers: LaLigaGenuine.
Founded in2017, Global Crypto Offering Exchange is a leading digital asset Exchange. TheExchange is headquartered in Singapore and is an integral part of GCOXecosystem. GCOX will list its celebrity tokens on GCOX Exchange and partneringplatforms. GCOX regards the security of its platform and user information as toppriority and the company has partnered with world-class security firms toprovide industry-leading security measures. GCOX is led by a stellar team ofadvisors, founders and management staff with expertise across domains infinancial advisory, wealth management, cryptocurrency and financial technology.GCOX is also a platformthat promotes a full-utility token economy that enables greater interaction andengagement between celebrities and fans. The company aims to bridge the gapbetween the entertainment industry, valued at $1.5 trillion, and theblockchain, leveraging on the technology to revolutionise and redefinepopularity.