Empowering people to take control of their personal health and wellbeing anytime, anywhere

In photo, from left to right: PruBSN Acting ChiefExecutive Officer Wan Saifulrizal Wan Ismail, Prudential Services Asia ChiefOfficer for Ecosystem Implementation Wong Eng Teng, Prudential Group ChiefDigital Officer Al-Noor Ramji, Prudential Chief Executive Mike Wells, MalaysiaHealth Minister Datuk Seri Dr. Hj. Dzulkefly Ahmad, Prudential Corporation AsiaChief Executive Nic Nicandrou, Prudential Corporation Asia Chief Executive forInsurance Lilian Ng and Prudential Malaysia CEO Gan Leong Hin.

Pulse by Prudential was officially launched today in Malaysiaby Datuk Seri Dr. Hj. Dzulkefly Ahmad, Minister of Health and Mike Wells, GroupChief Executive of Prudential plc.

Mike Wells, Group Chief Executive of Prudential plc

Using AI-powered self-help tools and real-time information,Pulse serves as a 24/7 partner to users, empowering them to take control oftheir personal health and wellbeing anytime, anywhere.

Pulse by Prudential serves as a 24/7 partner to users,empowering them to take control of their personal health and wellbeing anytime,anywhere.

HONGKONG, CHINA - MediaOutReach - 8 August 2019 - Prudential CorporationAsia ("Prudential") announces the launch of Pulse by Prudential , an all-in-one digitalapp and first-of-its-kind in the region to offer holistic health management toconsumers. Using Artificial Intelligence (AI)-poweredself-help tools and real-time information, Pulse serves as a 24/7 partner tousers, empowering them to take control of their personal health and wellbeinganytime, anywhere.

The app was officiallyunveiled in Kuala Lumpur, Malaysia, today by Datuk Seri Dr. Hj. DzulkeflyAhmad, Malaysia's Minister of Health and Mike Wells, Group Chief Executive ofPrudential plc.

Speakingat the launch, Dr. Dzulkefly, said,"Digital technology is revolutionising healthcare delivery and experience.Worldwide, we are seeing how digital tools are leading to better, faster andmore accessible healthcare for people. In this respect, I am very pleased thatcorporate citizens such as Prudential have come forward to support thegovernment in our efforts to transform national healthcare with the launch of aground-breaking digital tool such as Pulse.

"Pulseis a great example of how the public and private sector can work together tohelp empower people to be more proactive, preventive and promotive in theirapproach to healthcare. With instant, reliable and relevant health informationat their fingertips, people will be able to make more informed decisions whenit comes to managing their own health, particularly in the care ofnon-communicable diseases."

Today, Asians are facing the burden of rising healthcare costs and agrowing incidence of non-communicable diseases, such as heart disease, cancerand diabetes. Healthcare consumption in the region is around US$1 trillion ayear, with estimates putting Asia's healthcare protection gap at US$1.8trillion and Malaysia's at US$47 billion [1] .

Mike Wells said, "For more than 95years, Prudential has been committed to enhancing the wellbeing of individualsand families across Asia. We are delighted to be launching Pulse , an innovative, region-wide digital healthplatform, here in Malaysia today and soon after in 10 other markets in theregion.

"Pulse marks a stepchange in healthmanagement in Asia by making healthcare more inclusive and accessible . By supporting usersin every step of their health and wellness journey , Prudential is going beyond its core business of providing protection and playing a greaterrole in helping people prevent and postpone the onset of diseases."

With a holistic approach in supporting the three stages in a person'shealth journey -- Prevent, Postpone,Protect -- Pulse takes healthcare to a new level of engagement withconsumers. The goal is to seamlessly integrate personal health checks andmanagement into everyday life by providing users with mobile tools andreal-time information that they can access wherever they are, round the clock.

Users of Pulse can enjoy innovative offeringsfrom global and local providers of health services. These include UK-basedBabylon (symptom checker and health assessment) and Tictrac (personal wellnessservices) and Malaysia-based DoctorOnCall (online consultation) and AIME(dengue outbreak predictor). [2] All thesepartners leverage cutting-edge technology to offer complementary services,strengthening Pulse's position as a wide-ranging platform to meet growing healthcareneeds.

Pulse's AI-powered engine continuouslyimproves its ability to help customers lead healthier and improved lives.Learning from the data it receives and the user interactions with all partnersand services, the aim is to ensure that the customer experience not only evolves, it becomes lifechanging.

Nic Nicandrou, Chief Executive of Prudential Corporation Asia, said, "As aleading life insurer and asset manager in Asia, Prudential is committed to helpingcustomers protect their health and grow their wealth. We see digital technologyas key to delivering on our promise. With Pulse, we are combining theconvenience and reach of mobile apps with the latest in technology, allowing usto engage with people better and helping them fulfil their life goals."

"Digital technology will also enhance the face-to-face experience whichhas been the bedrock of our business. Pulse will not only complement, but also elevatethe human interaction and excellent service that our 600,000 plus agents andfinancial consultants provide across the region."

Pulse is anevolving platform where Prudential will be adding newpartners, tools and value-added services in phases. The app can be downloaded for free by all users on iOS and Android, now in Malaysia and soon after in 10 other markets inAsia .

For moreinformation, visit www.wedopulse.com .

NOTES TO EDITORS

The key features and partners of Pulse in Malaysia are:

Symptom Checker powered by Babylon

Achat-based service that analyses users' initial inputs and asks them a seriesof questions. Based on their interaction, it will guide them to the mostappropriate form of healthcare service based on their medical symptoms andoffers further information about possible causes where available.

Healthcheck powered by Babylon

A general wellbeingand information service that aims to educate users about their body and howthey can lead a healthy lifestyle. It consists of a health assessmentquestionnaire, which is intended to assess their overall health status in termsof lifestyle, mental health, organ health and future disease risk, as well as a'Digital Twin' which presents this information in an engaging and interactiveway.

Pulse is the first app that offers access to Babylon's AI-poweredhealthcare tools across Asia.

Personalised Wellness Services powered by Tictrac

Combines a user's lifestylesignals from their apps and wearables with contextual information about theirsurroundings, guiding them to achieve their health objectives, such aspreventing diabetes or reducing stress levels, by establishing good nutritionaland fitness habits or instilling behaviours that are beneficial for theirhealth.

Online Consultation powered by DoctorOnCall (DOC)

Enablesusers to schedule an online video/audio call anywhere with a board-certifieddoctor who has a valid Malaysian Medical Council (MMC) and Annual PracticingCertificate (APC) License. The doctor will conclude a diagnosis and recommendthe appropriate treatment (whenever applicable).

Dengue Outbreak Predictor powered by AIME

A dengue outbreak prediction platform that uses big data and AI to predict whether a location will behit by an outbreak three months before it happens. It alsoindicates the current trend of dengue cases and outbreaks as reported by theauthorities. Users will be alerted and encouraged to avoid high risk areas and stayindoors when mosquitoes are most active, while taking other preventive actionsto break the mosquito breeding cycle; ultimately protecting and preventing themfrom contracting the disease.

ABOUT PULSE

Pulse byPrudential is a digital health app and the first of its kind in the region tooffer holistic health management to consumers. Using AI-powered self-help toolsand real-time information, the app serves as a 24/7 health and wellness partnerto users, helping them prevent, postpone, and protect against the onset ofdiseases. Pulse is part of Prudential's region-wide strategyto provide affordable and accessible healthcare to everyone across Asia byleveraging digital technologies and best-in-class partnerships.

Pulse by Prudential was first introduced in Malaysia in March 2019 andwill be available in 11 markets across the region, supported by a growing suiteof regional and local service providers such as Babylon Health (symptom checkerand health assessment), Tictrac (personalised wellness services), DoctorOnCall(online consultation) and AIME (dengue outbreak predictor).

The Pulse mobile app can bedownloaded for free from Apple and Google Play stores.

Pulse is owned and operated byPrudential Services Asia Sdn Bhd, a subsidiary of Prudential plc. Existingservices, including medical and health services on the Pulse app are providedby third-party partners, and not Prudential.

ABOUTPRUDENTIAL CORPORATION ASIA

PrudentialCorporation Asia is a business unit of Prudential plc (United Kingdom),comprising its life insurance operations in Asia, and its asset managementbusiness, Eastspring Investments. It is headquartered in Hong Kong.

Prudential isa leading life insurer in Asia with operations in 12 markets, coveringCambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, the Philippines,Singapore, Taiwan, Thailand and Vietnam. Prudential has a well-establishedmulti-channel distribution platform providing a comprehensive range of savings,investment and protection products to meet the diverse needs of Asian families.

EastspringInvestments manages investments across Asia on behalf of a wide range of retailand institutional investors. It is one of the region's largest asset managers,with a presence in 11 major Asian markets plus distribution offices in the USand Europe. It has £151 billion (US$193 billion) in assets under management (asat 31 December 2018), managing funds across a range of asset classes includingequities and fixed income.

For moreinformation, please visit: www.prudentialcorporation-asia.com

Prudential plc is incorporated in England and Wales,and its affiliated companies constitute one of the world's leading financialservices groups. It provides insurance and financial services through itssubsidiaries and affiliates throughout the world. It has been in existence for170 years and has £657 billion in assets under management (as at 31 December2018). Prudential plc is not affiliated in any manner with PrudentialFinancial, Inc, a company whose principal place of business is in the UnitedStates of America.

Prudential plc is listed on the stock exchanges ofLondon (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG)and New York (PUK.N).

For more information, please visit www.prudentialcorporation-asia.com.