Fulum Group Holdings Limited launches new food hall brand “Foodeli” in YOHO MALL

July 09, 2019 - 10:44
Fulum Group Holdings Limited launches new food hall brand “Foodeli” in YOHO MALL

10,000 sp. ft. floor space with child-friendly elements to offer quality family time

 

HONGKONG, CHINA - Media OutReach - 9 July 2019- Fulum Group Holdings Limited ("Fulum Group", together with itssubsidiaries, the "Group"; stock code: 1443), is pleased to announce that, "Foodeli", its first food hall,officially opened its doors in YOHO MALL, Yuen Long today.  "Foodeli" introduces local renownedrestaurants from different districts and offers kids' zone to cater to familycustomers in the region. Mr. YEUNG Wai, Chairman, Executive Director and Chief ExecutiveOfficer of Fulum Group Holdings Limited, the renowned actresses Ms. CHAN WaiAlice and Ms. YUEN King tan Kingdom officiated the Opening Ceremony today.

 

Positioned to offer local streetdelicacies, "Foodeli" has rounded up 12 local small businesses tooffer the unique Hong Kong "street food tour" experience in a comfortable,one-stop environment.

 

Taking up a floor area ofapproximately 9,600 sq. ft., "Foodeli" and offers up to 280 seats. It is one ofthe first food halls in Hong Kong to be equipped with a kids' dining and playarea, so the little ones can be entertained while parents finish their feasts.The food hall is aimed to cater to the various needs of family customers in YuenLong district.

 

In recent years, the demand forrestaurants with great variety of cuisines has been growing in Hong Kong. FulumGroup proactively launched different restaurants under the "Fulum Concept (富臨概念)" main line, including "MeokBang Korean BBQ & Bar (炑八韓烤)" that specialises in Korean cuisine; "Café Coco (加多樂餐廳)" and "Lung Mun Cafe (龍門冰室)" which offer local bing sutt fast food; and "COTI", featuringquality coffee and tasty light meals.

 

Mr. YEUNG Wai, Chairman, Executive Director and Chief ExecutiveOfficer of Fulum Group Holdings Limited, said "In order to adapt to the growing demand for restaurants with different cuisines, Fulum has continued to improveour traditional Cantonese cuisine business, as well as enhanced menu and realign the brandportfolios. We have been increasing the proportion of restaurants under the"Fulum Concept (富臨概念)" line in our restaurant mix, and willcontinue to explore new modes of operation. These measures will allow the Group to expand our market shareand diversify our income base, in order to generate greater returns for ourshareholders."


About Fulum Group Holdings Limited

Fulum Group Holdings Limited, as renowned catering group with over 28 years'experience in catering management of Chinese or Cantonese cuisines in HongKong, provides a variety of catering services and cater for the needs of a widecustomer base with restaurants under the "Fulum (富臨)" main brand, the "Sportful Garden (陶源)" main brand andthe "Fulum Concept (富臨概念)"mainline which are differently positioned.

 

As of 31 March 2019,Fulum Group owned a total of 73 restaurants, including 29 restaurants under the"Fulum (富臨)" main brand, 11restaurants under the "Sportful Garden (陶源)" main brand and 33 restaurants under the"Fulum Concept (富臨概念)" main line, in HongKong and 4 restaurants in the Mainland. Meanwhile, the Group proactivelylaunched different restaurants under the "Fulum Concept (富臨概念)" main line in recent years, including"MeokBang Korean BBQ & Bar (炑八韓烤)" specialising inKorean cuisine and "The Charcoal Room (柞木炭家)", a high-end Korean grill house which offersfood grilled over quality charcoal instead of being served on a cast ironplate; "Café Coco (加多樂餐廳)" and "Lung Mun Cafe(龍門冰室)" offer local bingsutt fast food, which are well-received by the market. In July 2019, FulumGroup launched "Foodeli", its new food hall brand, to broaden its income baseand market share with its advanced business model.

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