Open your mind beyond rate parity. Reshape the way hotels sell rooms online

SINGAPORE- Media OutReach - 10 July 2019 - Fromour findings from the past year, hotels in the Asia Pacific are undercut 30-40%of the time have a 31% lower rate conversion on their website. That's a hugeswathe of revenue missed out if hotels do not tighten up on parity. *

Wholesalersare cited by 59% as the main reason for rate disparity, followed by onlinetravel agents at 39% and technology/channel manager issues at 33%. ^

Underthe current Australian Competition and Consumer Commission rules (ACCC), hotelsare only able to offer lower rates than those advertised by the OTAs for directbookings over the phone, in person or through loyalty programmes. +

Withthe decline of rate parity, hotels are strategising to reshape the way theysell rooms online. In a half day conference in Sydney on 23 July 2019, the Hotel Digital Lab concentrates on awealth of information for hoteliers who want to maximise their online salesaround the theme: "Hotel online distribution: what really sells rooms today?"

Alongwith D-EDGE, expert partners will share their tips to guide you on how todecipher which trends are really impacting our industry and what caneffectively work for your hotel.   The Hotel Digital Lab Sydney partners areGoogle, IDeaS, The Hotels Network and NewBook who will also take the tour withus in selected cities as well. Details are available and updated periodicallyon hoteldigitallab.com. Registerfor the event in Sydney as seats is limited.

The Hotel Digital Lab introduced in 2016had hoteliers who participated in our conference for the last three years,   overwhelmingly requesting for turnkeysolutions. This new series of Digital Lab tour for 2019 includes additionalcities worldwide with an inaugural event in Sydney.

"Withparity clauses and prices shifting within the hotel industry, this is our wayof sharing the latest trends, best practices as well as relevant solutions thathoteliers can apply to drive room bookings online. D-EDGE is pleased to bringthe inaugural Hotel Digital Labconference to Sydney with its opening of Australia and New Zealand marketin 2018. This conference has inspired hoteliers around the Asia Pacific andEurope with the knowledge to steer them on techniques to leverage on priceflexibility within a broader revenue management strategy.

Wehope this conference would instil confidence and navigate the ever-changingworld of digital with a comprehensive guide to more online room sales inAustralia," expressed Christine Tan, Managing Director Asia Pacific of D-EDGEHospitality Solutions.

As the Hotel Digital Labs are dedicatedto hoteliers and spearheaded by industry leaders, participation in theconference nearest to them are complimentary .

Toregister for a pass to the half-day event throughout Europe and Asia, pleasevisit hoteldigitallab.com/lab, select the city you wish to attend and registerwith us.

The Event of the year Not To BeMissed!

Source:

* https://www.fastbooking.com/wp-content/uploads/2018/09/Ebook-FB_Triptease-online.pdf

^ https://www.phocuswire.com/OTA-Insight-Hotel-Parity-Review

+ https://www.accomnews.com.au/2019/03/rate-parity-to-be-banned-under-labor/

About D-EDGE’s Hotel Digital Lab

GET INSPIRED | SHARE | LEARN

D-EDGE's Hotel Digital Lab is a learning lab for hoteliers toincrease their profits in a digital world!

Dedicated to hoteliers and spearheaded by industry leaders, thisconference covers the latest trends, technology and current issues hoteliersare concern about and provides turnkey solutions that would shape thefundamentals of distributions.

It provides hoteliers with an opportunity to re-think andre-conceptualise the flow of the booking sequence with a broader revenuemanagement strategy.

About D-EDGE

Established from the merger of twolong-established hospitality digital solution providers, D-EDGE offersleading-edge, cloud-based, e-commerce solutions to more than 11,000 hotels inover 100 countries.

Combining the technical excellenceof Availpro with the digital marketing expertise of Fastbooking, D-EDGE bringsa holistic hospitality technology infrastructure under one roof. The integratedrange of solutions covers all stages of hotel distribution which encompasses:Central Reservation System, Data Intelligence, Connectivity Hub, Digital Media,and Website Creation.

With a team of 350 experts locatedin over 20 countries, D-EDGE provides localised support, services and tools.With its global network of 500+partners, D-EDGE's ever-expanding ecosystem is apositive place to do business and grow.

website: https://www.d-edge.com/

video : https://www.youtube.com/watch?v=6XsbM_pD8es&t=27s