Perspective Strategies’ Founder Named First VP for APAC Region of Global PR Network

July 09, 2019 - 02:18
Perspective Strategies’ Founder Named First VP for APAC Region of Global PR Network

Public Relations Global Network to accelerate growth in the Asia Pacific through new regional structure and capabilities

 

PETALING JAYA,MALAYSIA - Media OutReach - 9July 2019 - The Public Relations GlobalNetwork (PRGN), one of the world's largest international public relationsnetworks, has named Andy See Teong Leng, the Founder and Managing Director of Perspective Strategies as theregional vice president for PRGN's Asia Pacific (APAC) region, which comprises agenciesoperating in Australia, China, Hong Kong, India, Japan, Malaysia and Singapore.



Andy See Teong Leng,the Founder and Managing Director of Perspective Strategies was recently appointedas the regional vice president for PRGN's Asia Pacific (APAC) region


The appointment ofAndy See as one of three regional vice presidents is a significant move by PRGNto focus its efforts to grow in APAC as he will represent the region in theExecutive Committee of the global network. This is the first time aMalaysia-based firm is given the opportunity to be a part of the network's highestdecision-making body. In addition, Andy See was also elected as Secretary of PRGNduring the network's semi-annual global meeting held recently in Amersfoort,Netherlands.


"PerspectiveStrategies has been a proud member of PRGN since 2017. We are honoured to beentrusted with this responsibility as we step up our leadership role in thisglobal network. We look forward to unlocking more opportunities for our clientsacross markets, as well as exchange knowledge and experience amongst our peersin the global marketplace," said Andy See.  


Three experienced PRagency owners were appointed as regional vice presidents of PRGN, in the globalbody's push to enhance communication, improve coordination and drive momentum atthe regional level. The regional vice presidents will assist in publicrelations thought leadership, global business development, and memberengagement and recruitment to benefit PRGN's clients around the world as wellas member agencies in the region.


Andy See foundedPerspective Strategies in 2006 after spending more than 10 years with leadingmultinational and Malaysian consultancies including The Boston Consulting Groupand Edelman. He currently serves as president of the Public Relations andCommunications Association of Malaysia (PRCA Malaysia) besides his leadershippositions in PRGN.


The other two PRGNregional vice presidents appointed are Anne Buchanan, president of Buchanan Public Relations in Philadelphia,Pa., who will oversee North and South America, and Uwe Schmidt, CEO andpartner at Industrie-ContactAG of Hamburg, Germany, who will be in charge of Europe/MiddleEast/Africa (EMEA).


PRGN agency membersare independent, local, owner-operated public relations, digital marketing and communicationsfirms that work closely together to share expertise and resources, whileproviding broad-based comprehensive communications strategies to clientsworldwide.


"Our new strategicplan targets expanding our already-powerful global PR platform with theaddition of 15 new member agencies in emerging markets in the Asia Pacific,Middle East and Africa, as well as strengthening PRGN operations, coordinationand impact through the addition of a regional executive structure," said PRGNpresident Aaron Blank, president & CEO of TheFearey Group, PRGN's Seattle affiliate.


 "Adding 15 member agencies to increase PRGN'smember roster to 65 would strengthen our global coverage while still allowingall agency owners to develop the strong, close personal relationships that makethis platform unique," Blank said.


Independent agenciesinterested in joining this global PR platform can visit the member recruitment sectionof the PRGN website for more information or email its membership chair, DavidWills, senior vice president, Media Profile at david.wills@mediaprofile.com. Companies or organizations interested in theservices of PRGN's local agency network can visit www.prgn.com or contact PRGN's executivedirector Gábor Jelinek at gabor.jelinek@prgn.comfor more information.


About Perspective Strategies Sdn. Bhd.

Perspective Strategies is a full-fledged strategiccommunications and issue management firm with services in public affairs, brandcommunications and stakeholder engagement. The firm's expertise is built onyears of experience of working in a comprehensive range of industries andbusinesses. Perspective's team has strong credentials in corporate reputation,investor relations, brand and marketing communications as well ascommunications capabilities building for clients. Clients include key governmentagencies, public listed companies and multinational brands such as FederalExpress Malaysia, the East Coast Economic Region Development Council, PETRONAS,Nippon Paint Malaysia, Central Sugars Refinery, Kumon Malaysia and Durex. 


About Public Relations Global Network (PRGN)


Clients across six continents depend on the combinedresources of the Public Relations Global Network (PRGN) platform to delivertargeted public relations and marketing campaigns in regions around the world.Founded in 1992 by a visionary group of public relations leaders, PRGN is oneof the world's largest international public relations networks, with revenuesof more than $87 million (US). PRGN harnesses the resources and local expertiseof 50 independent public relations firms and approximately 1,000 communicationsprofessionals to connect international companies and organizations withindividual and culturally diverse markets globally. Visit PRGN onlineat https://www.prgn.com/, ontwitter at @PRGN and onInstagram at @publicrelationsglobalnetwork.


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