Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies and Cartoon Network team up to present safety information in a fun and innovative way

The safetyawareness programme, which will be rolled out across Asia, comprises a seriesof videos in three categories: Disasters, First Aid and Road Safety

HONG KONG,CHINA - Media OutReach -5 July 2019 - Parents will be able to breathe more easily knowingthat The Powerpuff Girls, We Bare Bears and The Amazing World of Gumball are onhand to save the day by teaching their children survival and life saving tips. SAFESTEPS Kids, a new safety awareness programme developed by Prudence Foundation inpartnership with Cartoon Network and International Federation of Red Cross andRed Crescent Societies (IFRC), has officially launched today. The programme aimsto equip millions of children across Asia with actionable information designedto save lives in the event of emergencies or disaster situations.

In 2014, MannyPacquiao, international boxing champion and humanitarian,helped launch the successful, more adult-focused SAFE STEPS programme, whichsought to enhance disaster preparedness and awareness by providing vital survivaltips in response to natural disasters. Since then, the programme has expandedto cover other critical topics including Road Safety, which features MichelleYeoh, international renowned actress and Global Road Safety Ambassador for UNDecade of Action for Road Safety, and First Aid, which features a lifeguardfrom Bali, a Red Cross Volunteer from Singapore and a doctor from thePhilippines, to raise safety awareness and provide educational information tohelp save lives.

Now PrudenceFoundation's SAFE STEPS programme is aiming to reach a younger generation withthe help of Cartoon Network's well-loved cartoon characters. SAFE STEPS Kids includesa series of kid-centric, practical and easy-to-understand tips through a mediumthey know and love.

Marc Fancy,Executive Director, Prudence Foundation, said, "Globally, around 3.5 millionpeople die every year due to unintentional injuries. Arguably, children are ateven greater risk of harm than adults, so it is vital that they know how tostay safe and react to emergencies. Through SAFE STEPS Kids, we aim to build amore resilient community and future generation."

SAFE STEPS Kids comprisesa series of 12 50-second public service announcements. Each video features aset of characters from a well-known Cartoon Network series who will anchor thestorytelling process to raise awareness and provide educational information. Themessages, which address three types of key life-threating issues, are approvedby IFRC.

The firstcategory of videos to launch focuses on Disasters, featuring the irrepressiblesuperhero trio, The Powerpuff Girls. Later in the year, the First Aid episodeswill be rolled out, featuring We BareBears; followed by videos on Road Safety featuring characters from The Amazing World of Gumball.

XavierCastellanos, Regional Director of IFRC Asia Pacific said, "As part of ourcollective commitment to develop a culture of safety across Asia, SAFE STEPKids programme is a great opportunity to boost the critical work that IFRC andits national societies have been carrying out through school safety orhumanitarian education, including on disaster risk reduction and healthpromotion."

The videos willbe hosted on the SAFE STEPS Kids website ( www.safestepskids.com ) and complementa series of collaterals that will be distributed to schools and communitiesacross the country.

Leslie Lee, VicePresident of Cartoon Network in Asia Pacific, added: "This unique partnershipuses characters from shows that are really well loved across the region. As theleading kids' channel in Asia, Cartoon Network can create content that helps makethis important message resonate with kids and their parents. Once again, theday is saved thanks to The Powerpuff Girls...with help from their friends from TheAmazing World of Gumball and We Bare Bears."

These videoswill air on Cartoon Network in eight markets: Hong Kong, Malaysia, Singapore,Indonesia, Thailand, Taiwan, Vietnam and the Philippines, and on CartoonNetwork's social and online video platforms, websites and apps, including CartoonNetwork Watch and Play.

Watch thevideos here: https://www.safestepskids.com/disasters and https://www.youtube.com/watch?v=g5NDOzMv7j0

About Prudence Foundation

Prudence Foundation is the community investment arm ofPrudential in Asia*. Its mission is to secure the future of communities byenhancing education, health and safety. The Foundation runs regional programmesas well as local programmes in partnership with NGOs, governments and theprivate sector in order to maximise the impact of its efforts. PrudenceFoundation leverages Prudential's long-term mindset and geographical scale tomake communities safer, more secure and more resilient. The Foundation is a HongKong registered charitable entity.

For more information please visit: www.prudencefoundation.com

*Prudential Corporation Asia is a business unit ofPrudential plc of the United Kingdom. Neither Prudential Corporation Asia norPrudential plc are affiliated in any manner with Prudential Financial, Inc., acompany whose principal place of business is in the United States of America.In Taiwan and Korea, Prudential Corporation Asia trades under the PCA name forits insurance business. Its asset management business in Asia operates underthe name Eastspring Investments.

About Cartoon Network Asia Pacific

Cartoon Network, the number one kids' channel in Asia Pacific, offersthe best in original animated content including the multi-award-winning globalhits Ben 10, The Powerpuff Girls, TeenTitans Go!, OK K.O.! Let's Be Heroes,Adventure Time and We Bare Bears.

Cartoon Network is available in 29 countries throughout Asia Pacific andis currently seen in more than 135 million pay-TV homes. Internationally, it isseen in 192 countries and over 400 million homes, and is an industry leaderwith a global offering of the best in award-winning animated entertainment forkids and families.

The brand is known for putting its fans at the centre of everything byapplying creative thinking and innovation across multiple platforms. CartoonNetwork also reaches millions more through its websites, games and apps,including Cartoon Network Watch and Play.Cartoon Network, companion brand to Boomerang and POGO, is created anddistributed by Turner, a WarnerMedia company.

For more information please visit: www.cartoonnetworkasia.com

About International Federation of Red Cross and Red Crescent (IFRC)

IFRC is the world's largesthumanitarian network, comprising 190 National Red Cross and Red CrescentSocieties working to save lives and promote dignity around the world.

For more informationplease visit: www.ifrc.org