An overnight cruise ship developed by Everland Group for Bái Tử Long Bay. VNA Photo

QUẢNG NINH – As part of efforts to boost tourism in Bái Tử Long Bay and realise Quảng Ninh province’s goal to transform Vân Đồn into a premium destination, two luxury cruise ships officially began operations on May 5, offering high-end travel experiences in the bay.

The launch follows the province’s March announcement of seven new tour routes in Bái Tử Long Bay, designed to ease tourist pressure on Hạ Long Bay and promote the development of high-quality tourism offerings.

The two vessels, named Crystal Holidays 991 and Crystal Holidays 992, are capable of accommodating 99 passengers each. They are the first in a planned fleet of day and overnight cruise ships developed by Everland Group for Bái Tử Long Bay.

Operating under the brand "The Beauty of Vân Đồn", the cruises offer three itineraries departing from Ao Tiên Port, taking travellers to pristine destinations where they can explore local culture, join fishing activities, and admire the bay’s spectacular natural scenery.

Nguyễn Việt Dũng, Director of the Quảng Ninh Department of Culture, Sports and Tourism, emphasised the significance of the new cruises and itineraries in advancing the province’s strategy to establish Vân Đồn as a leading tourism hub. The routes connect key attractions such as Quan Lạn, Minh Châu, Ngọc Vừng, and Bản Sen islands, helping to build a diverse and appealing tourism offering.

With well-developed transport infrastructure, including expressways, an international airport, and deepwater ports, Quảng Ninh is well positioned to support premium tourism services, especially overnight cruises on Bái Tử Long Bay, which is emerging as a new highlight for visitors.

The provincial government has also called on businesses to continue investing and expanding links to nearby island districts such as Móng Cái, Cẩm Phả, and Cô Tô, further enhancing Vân Đồn’s appeal.

Nguyễn Thúc Cẩn, CEO of Everland Group, said Bái Tử Long Bay and Vân Đồn possess vast tourism potential. Everland is building a comprehensive tourism ecosystem of accommodation, tour operations, transport, and supporting services. The company plans to expand its cruise fleet in response to visitor demand, with future offerings possibly including 200-seat vessels and floating restaurants.

Situated adjacent to the renowned Hạ Long Bay, a UNESCO-recognised World Natural Heritage site, Bái Tử Long Bay is home to over 600 islands and islets, unspoiled beaches, and rich marine biodiversity. It also houses Bái Tử Long National Park, an ASEAN Heritage Park known for preserving rare genetic samples of native flora and fauna. These features make the bay a prime destination for eco-tourism. VNA/VNS