The calligraphy street in HCM City. Photo thanhnien.vn

HÀ NỘI — As the vibrant colours of the Lunar New Year (Tết) sweep across Việt Nam, the festive spirit is not confined to the Vietnamese alone.

Foreign entrepreneurs, tourists, and students are irresistibly drawn to this traditional holiday.

French national Didier B. Boissonnet, having celebrated Tết for the second time, was utterly charmed, describing the experience as "enchanting."

Việt Nam really rolls out the red carpet for visitors, especially during Tết festivities, Boissonnet shared from his recent adventure in Nha Trang where he enjoyed an electrifying performance by world-renowned DJ and music producer Alan Walker.

"It's clear Việt Nam is innovating, bringing a fresh, youthful vibe to its tourism scene".

The allure of Tết has also caught the attention of European travelers, with a considerable number from Poland showing keen interest.

Poland's cold winter makes Việt Nam's warm beaches, mouth-watering cuisine, and diverse cultural experiences particularly appealing. The period from October to March sees a surge in Polish visitors eager to escape the chill back home.

CEO of Vietluxtour Trần Thế Dũng highlighted a noticeable shift in tourist preferences this year, saying that tourists are now looking for more than just package deals, they want bespoke experiences.

From custom Free & Easy (F&E) tours to à la carte options, there is a growing demand for luxury and relaxation among Vietnamese expatriates and international guests alike.

A representative from Sun Group observed a similar trend, with an increase in foreigners choosing to celebrate Tết in Việt Nam, particularly from the Republic of Korea, China, and Taiwan (China), where Tết resonates deeply.

Popular spots like Đà Nẵng and Phú Quốc are becoming go-to destinations for their ease of access and stunning landscapes, bolstered by new international flight routes.

From January 27 to February 2, Nguyễn Huệ Street in HCM City will be transformed into a floral wonderland, showcasing an array of blossoms and artistic installations, attracting millions eager to soak in the festive atmosphere.

In District 8, a floating flower market provides a slice of authentic Vietnamese culture, where vendors from the Mekong Delta, Central Việt Nam, and even the northwest gather to sell unique plants, flowers, and fruits.

In the southeastern province of Tây Ninh, the Spring Festival at Bà Đen Mountain promises a visual treat with over 115,000 tulips in bloom, drawing visitors to this serene location.

The capital city of Hà Nội keeps its doors open for cultural enthusiasts during Tết, with special exhibitions and historical sites.

Suburban areas like Mê Linh host vibrant flower, while tours of renowned flower villages such as Hồng Vân in Thường Tín District and Phù Đổng in Gia Lâm District provide serene, picturesque landscapes. Visitors can also explore craft villages like Quảng Phú Cầu, known for incense-making in Ứng Hòa District, and the famous Bát Tràng pottery village. — VNA/VNS