HÀ NỘI – The central city of Đà Nẵng needs to mobilise resources to offer new products to attract more visitors and keep them there longer, the director of the municipal Department of Statistics Trần Văn Vũ has said.

International tourists visit Đà Nẵng City. VNA/VNS Photo

According to the department, the city welcomed about 5.1 million visitors in the first half of this year, of them 2 million are foreigners, up 40.3 per cent, and the rest domestic, up 17.7 per cent.

However, holiday-makers spend only 1.38 days in Đà Nẵng on average, with foreigners staying for 1.45 days and domestic visitors, 1.31 days.

This shows that tourists now prefer visiting different destinations and experiencing many services and accommodations to staying in one place.

The department also pointed out that local travel firms are facing financial difficulties upgrading products and services, as well as developing new ones.

Moreover, high air fares are driving them to nearby destinations or abroad, making it hard for destinations like Đà Nẵng to attract domestic tourists.

As the National Assembly has passed a resolution on piloting some special mechanisms and policies for Đà Nẵng's development, the city expects to attract more investors to its trade and service sector, including tourism.

In addition, under the national tourism system planning for 2021-2030, with a vision to 2045, approved by the Prime Minister, Đà Nẵng is given priorities to boost tourism.

Vũ stressed the need to increase direct flights between Đà Nẵng and international markets, suggesting the city pay more attention to luring tourists travelling by sea and road, and promoting rail tours. VNA/VNS