KUALA LUMPUR - The Malaysia-Việt Nam Friendship Association participated in the ongoing IFOOD EXPO 2024 – a large-scale food, beverage, and nutritional supplement fair – from June 28-30 in Malaysia.

A booth showcasing various pho dishes from Sài Gòn Station. VNA/VNS Photo

Joining as a partner, the Malaysia-Việt Nam Friendship Association sets up 10 booths to introduce visitors to traditional Vietnamese dishes such as phở (beef noodle soup), bánh mì (bread), and spring rolls. Additionally, various Vietnamese food products are being sold, including instant noodles, dried phở, instant coffee, and different types of sauces.

Talking to the Việt Nam News Agency's resident reporter on the sidelines of the event, Vietnamese Trade Counsellor Lê Phú Cường emphasised the necessity to participate in fairs to promote Vietnamese cuisine.

Cuong said that in the future, the Trade Office and Embassy of Việt Nam will continue to support organisations and activities that promote Vietnamese products to enhance related awareness and interest among Malaysian consumers.

Highlighting the promotion of the country's image through cultural interaction, including culinary delights, President of the Malaysia-Việt Nam Friendship Association Trần Thị Chang noted that the signing of a memorandum of understanding between the association and IFOOD – a leading food event organiser in Malaysia – at the fair’s opening ceremony is set to provide more favourable conditions for it to participate in major food events in the country. -- VNA/VNS