Việt Nam emerges as a leading global game producer

August 19, 2023 - 09:57
Việt Nam is part of the Southeast Asia region, one of the fastest-growing gaming markets worldwide, with a market size of US$5 billion and 270 million gamers.
Axie Infinity is one of Vietnamese successful online games. Photo axieinfinity.com

HÀ NỘI Việt Nam is affirming its significant role in the development of electronic games worldwide, according to Fagen Wasanni Technologies, a blog dedicated to exploring artificial intelligence (AI) and other trending technologies in the 21st century.

Việt Nam is part of the Southeast Asia region, one of the fastest-growing gaming markets worldwide, with a market size of US$5 billion and 270 million gamers. Among them, the mobile gaming sector is leading the growth trajectory due to its affordability and market penetration capabilities, as evaluated by the game-focused website Pocketgamer.

In this developmental context, there are now many Vietnamese enterprises capable of producing and operating online games instead of relying on imported products.

The country has risen to the 5th position in the list of top countries for game production worldwide, according to a report from data tracking company DataAI & AppMagic.

In the first quarter of this year, 4.2 billion app downloads from games were created by Vietnamese developers, which highlights the country’s growing position in the industry.

Several Vietnamese app developers, including major names like Falcon Global, ABI Global, Zego Global, and Rocket Studio, are among the top 50 companies in e-game production. The applications developed by these companies were downloaded more than 100,000 times in 2022.

A recent assessment by Bloomberg also acknowledges Việt Nam as a powerhouse in the gaming industry, being among the top five countries globally in terms of mobile game production, based on download numbers in the first half of 2023.

Vietnamese game production companies have made significant strides in the international market, achieving success and gaining global recognition.

For instance, VNG Corporation, known as the first tech unicorn in Việt Nam, has recorded 261 million downloads of its MPS studio’s games since 2019. Amanotes, a Vietnamese music game developer, has reached users in over 190 countries and territories with over 2.9 billion downloads of its products, including Magic Tiles 3 and Tiles Hop.

The contribution to this success is due to Việt Nam becoming a prominent hub and home to numerous renowned local and global game studios.

Việt Nam’s thriving talent pool and proximity to the culturally diverse region are also reasons for this growth, as cited by Samuel Stevenin, the general manager of Virtuos, a game maker that entered the Vietnamese market in 2011.

He also highlights the cultural emphasis on developing mobile products in Việt Nam and Southeast Asia as a whole, as well as the expertise and passion of local talents in creating high-quality digital content and world-class games. The explosive success of games like Axie Infinity and Flappy Bird are among many inspiring success stories that have made a significant impact. VNS

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