Visitors at Việt Nam's southernmost boundary marker in Cape Cà Mau in the province of Cà Mau. VNA/VNS Photo Kim Há

CÀ MAU — The southernmost province of Cà Mau will organise the Cà Mau-Destination 2023 programme with a range of tourism, trade and entertainment activities throughout the year to lure domestic and foreign visitors.

The ceremony commemorating Hùng Kings, the nation’s legendary founders, from April 28-29 (the ninth and 10th day of the third lunar month), the southern traditional cake festival from April 28 to May 3, the hot air balloon festival on Reunification Day (April 30) and May Day (May 1), and the Cape Cà Mau marathon on November 25-26 are highlights of the programme.

The Cà Mau shrimp festival which is slated to take place in December will feature an exhibition on OCOP (One commune-one product) products, a culinary competition, and seminars.

Nguyễn Minh Luân, deputy chairman of the provincial People’s Committee, said the programme is aimed at boosting cooperation in trade and tourism with other cities and provinces and developing tourism as well as trade and services.

It will also help spur consumption of local specialties and Cà Mau OCOP products, Luân said.

Since its inception in 2021, the programme has promoted Cà Mau as a unique and alluring destination, according to the provincial Department of Culture, Sports and Tourism.

Last year, the programme attracted 160,000 visitors and generated revenue of VNĐ108 billion (US$4.57 million). — VNS