South Korean artist, Joseph Kwon, has released a new MV -- Butterfly Flakes -- promoting Vietnamese tourism. Photo courtesy of the artist

HÀ NỘI Famous tourist attractions across Việt Nam like the sand dunes in Ninh Thuận Province, Sa Pa and the Dragon Bridge in Đà Nẵng City have been featured in the new music video by South Korean artist, Joseph Kwon.

Called Butterfly Flakes, the video is part of a series of programmes celebrating the 30th anniversary of the establishment of Việt Nam-South Korea relations (1992-2022). Its release is supported by the Vietnam National Administration of Tourism.

In the video Kwon, whose Vietnamese name is Quyền, transforms into a prince getting lost in mysterious spaces surrounded by unspoiled beauty where he meets the Butterfly Fairy, acted by young Vietnamese singer Hyee Phạm.

The two of them wander through many poetic and majestic parts of Việt Nam, gradually weaving a love story.

The chorus “Flower buds, snowflakes, butterfly wings, I’m waiting for you in this wonderful world!” and cheerful melodies set a full-of-joy and youthful mood for the song.

The singer then confessed his love in his new song: “Anyone, even someone I have just met can feel my love for Việt Nam. My friends on Facebook, Instagram, and Kakao all comprehend how deep in love I am with this land.”

Butterfly Flakes is filmed in many of Việt Nam's tourist attractions, including Hội An Ancient Town in Quảng Nam Province. Photo courtesy of the artist

In the process of making Butterfly Flakes, Quyền and the production team travelled to ten provinces and cities from the north to the south of Việt Nam over two months, visiting and filming numerous famous tourist attractions like Cúc Phương National Park in Ninh Binh Province, Dragon Bridge in Đà Nẵng City, Hạ Long Bay in Quảng Ninh Province or Hội An Ancient Town in Quảng Nam Province.

Joseph Kwon is a singer who graduated with a master’s degree of Vocal Performance from the National Conservatorio of Firenze, Italy. He is known for many roles such as musician, singer, composer, music producer, conductor at SBS Choir Radio and conductor at the Korean Cultural Centre.

Kwon is a multi-talented artist embracing a romantic soul and a longing to travel. The wandering journeys made way for his settling down in Việt Nam, which he has considered his second home. The artist said he decided to pursue dreams in this loving S-shaped land for the rest of his life.

Since coming to Việt Nam three years ago, he has released a series of songs about the country, including Go Việt Nam Go Go, Chả Cá or Peace Remember. Việt Nam's magnificent landscapes and hospitality are presented in these videos, captivating many South Korean tourists and bringing them to Việt Nam.

Prior to Butterfly Flakes, Kwon released another MV to promote Vietnamese tourism during the celebration of the 30th anniversary of Việt Nam-South Korea relation, Waiting for You - 5000 Years, in August which has attracted more than 350,000 views on Youtube.

“My heart is always overflowing with love and desire to do something meaningful for this beautiful land," he said.

"A good friendship has been long established between Việt Nam and South Korea. Tourism cooperation between the two countries is also growing, so I came up with the idea of making music videos to promote the image of Việt Nam to South Korean friends and the world.

"Việt Nam is my favourite among the lands that I have visited. The music video contains a lot of my love for this beautiful country." VNS