The Macfrut Digital Trade Show to be held online from September 8 to 10 will offer a chance for Vietnamese enterprises to explore European market of nearly 500 million consumers and learn about their tastes. — Photo courtesy of organisers

HCM CITY — The Macfrut Digital Trade Show to be held online for the first time from September 8 to 10 will offer Vietnamese businesses the opportunity to meet hundreds of global suppliers of fresh, safe and quality fruits from Europe.

Macfrut Digital’s online platform Natlive will bring together businesses in agricultural production, trading, machinery, greenhouses and irrigation systems, nurseries and seeds, fertilisers and bio-stimulants, logistics and storage, and others.

The event has attracted over 600 exhibitors from 30 countries.

Visitors can register for free at macfrutdigital.com. After signing in, they can see an interactive map of products on display, visit virtual booths to learn about products, ask for information from the organisers, and hold exchanges with exhibitors.

There will be conferences livestreamed for free on topics such as renovation in gardening, greenhouses and watering, and forums on bio-stimulation.

According to the organisers, the exhibition will offer a chance for Vietnamese enterprises, distributors and importers to seek tie-ups in the context that the EU-Việt Nam Free Trade Agreement with preferential tariffs took effect last month.

Businesses in the field of agro-products and fruits could explore a market of nearly 500 million consumers and learn about their tastes, they said.

According to European experts, Vietnamese agricultural produce such as cashew, coffee, vegetables, dragon fruit, lychee, coconut, fig, pineapple, avocado, guava, mango, and mangosteen are favoured in the EU.

Some of Việt Nam’s organic products have entered this demanding market after meeting criteria set for organic, Rainforest Alliance and Fairtrade certification among others.

The organisers said conventional exhibitions and trade shows have to be postponed or cancelled, thus limiting the trade exchange of businesses around the globe.

“In this context, online exhibitions and trade shows are the best way for businesses to meet their partners internationally.” — VNS