New entrants heat up aviation market as cost pressures mount

August 30, 2026 - 16:15
Airlines face a market in which fuel and foreign-exchange volatility, high fleet costs and constrained aircraft supply are increasingly shaping competition alongside passenger growth and market share.
Vietnam Airlines is still dominating the aviation market. — Photo courtesy of the company 

HÀ NỘI — The aviation market is attracting a new wave of investors and airlines as passenger and cargo demand expands, but intensifying competition is putting financial strength, operating efficiency and resilience to unexpected cost shocks increasingly under the spotlight.

Boeing's Commercial Market Outlook identifies Việt Nam as one of the region's fastest-growing aviation markets.

In the first half of 2026, the market handled 45.49 million passengers and 813,200 tonnes of cargo, up 9.8 per cent and 16.4 per cent year-on-year, respectively, according to the Civil Aviation Authority of Vietnam.

That growth potential has drawn major private groups into both airline operations and aviation infrastructure.

T&T Group became a strategic shareholder in Vietravel Airlines, while Sun Group established Sun PhuQuoc Airways, developing an airline model linked with its tourism and resort ecosystem. 

Crystal Bay has established Crystal Bay Airlines with charter capital of VNĐ300 billion (US$11.5 million), while Đồng Nai-based LOTHA Airlines entered the sector with VNĐ10 billion.

Infrastructure is attracting large-scale investment as well. Masterise Group established Masterise Airport Company in August 2025 with charter capital of VNĐ29.3 trillion.

Despite the newcomers, the domestic market remains highly concentrated. According to an early-2026 report by Saigon-Hanoi Securities, Vietnam Airlines and Vietjet together account for around 85-90 per cent of the domestic aviation market.

Meanwhile, Bamboo Airways, Pacific Airlines and Vietravel Airlines have been undergoing restructuring involving finances, fleets and route networks.

Bamboo Airways has reduced domestic and international services, with its fleet falling to three aircraft from 44 during its peak period.

The challenges facing carriers have intensified this year as fuel prices, foreign exchange movements and aircraft shortages put pressure on operating costs.

Jet A1 prices imported from Singapore at one point exceeded US$230 per barrel in the second quarter following the escalation of conflict in the Middle East in early March. 

Although prices subsequently eased to around $160-170, they remained significantly above assumptions used by many airlines in their annual business plans.

Vietjet reported consolidated second-quarter revenue of nearly VNĐ30.5 trillion, up 71 per cent year-on-year, while profit before tax dropped 47 per cent to VNĐ349 billion.

The airline subsequently lowered its 2026 consolidated revenue target from VNĐ101.4 trillion to VNĐ86.8 trillion and its profit before tax target from VNĐ3 trillion to VNĐ2.4 trillion.

For the first half, Vietjet recorded consolidated revenue of over VNĐ51.5 trillion, up 44 per cent, while profit after tax increased 6 per cent to VNĐ1.3 trillion.

Aircraft of Sun PhuQuoc Airways landed at an airport. — Photo courtesy of Sun PhuQuoc Airways

Vietnam Airlines faced similar cost pressures. Second-quarter consolidated revenue rose more than 36 per cent to nearly VNĐ38.4 trillion, but the cost of goods sold surged 59 per cent to more than VNĐ36.6 trillion.

Gross profit consequently fell by more than VNĐ3.2 trillion to around VNĐ1.7 trillion, contributing to a consolidated after-tax loss of approximately VNĐ600 billion, its first quarterly loss since early 2024.

Trần Văn Hữu, head of Finance and Accounting and chief accountant at Vietnam Airlines, said fuel prices alone could have increased the carrier's second-quarter costs by more than VNĐ7 trillion. 

Mitigation measures helped reduce the adverse impact by around VNĐ5 trillion.

Foreign exchange represents another challenge because roughly 60 per cent of airline costs are foreign currency-related, including aircraft leases, spare parts and maintenance.

Vietnam Airlines estimates that a 1 per cent increase in the exchange rate could add about VNĐ300 billion to its costs. The exchange-rate impact in 2026 is projected at around VNĐ500 billion.

Aircraft availability is adding further pressure. Global supply-chain disruptions and engine problems, including Pratt & Whitney engine recalls, have removed aircraft from service and tightened supply.

Vietnam Airlines Chairman Đỗ Ngọc Hòa said at the airline's 2026 annual general meeting that aircraft shortages could persist for several years.

Aircraft ordered now from manufacturers such as Boeing or Airbus may not be delivered until 2033-34, he said.

Nevertheless, the industry targets double-digit growth in 2026, with approximately 95 million passengers and more than 1.6 million tonnes of cargo expected to be transported, representing increases of 13 per cent and 15 per cent, respectively. — BIZHUB/VNS

E-paper