Brand Finance unveiled Việt Nam's 10 most valuable brands. — Photos courtesy of Vinamilk

HÀ NỘI — Vinamilk has retained the highest possible AAA+ brand strength rating and held on to second place in the Brand Finance Vietnam 100 2026 ranking for the fourth consecutive year, reaffirming its position as one of the country's strongest and most valuable brands.

According to the Brand Finance Vietnam 100 2026 report, released on July 2, the combined value of Việt Nam's 100 most valuable brands reached approximately US$43 billion this year, up 11 per cent from 2025.

The ranking continues to be dominated by financial institutions, which account for six of the top 10 brands.

Brand Finance estimated that the banking sector alone contributed $15.2 billion, or more than one-third of the total brand value. Meanwhile, aviation recorded the fastest growth in brand value, surging 79 per cent on the back of a strong tourism recovery.

Against this backdrop, Vinamilk remained in second place and continued to be the only fast-moving consumer goods (FMCG) company in the top 10 for the fourth straight year.

Since Brand Finance first introduced the Vietnam 100 ranking in 2015, Vinamilk has consistently remained the country's most valuable food brand, underscoring the resilience of its brand over more than a decade rather than through short-term market fluctuations.

The company also retained its AAA+ rating in the Brand Strength Index (BSI), the highest level awarded by Brand Finance.

According to Alex Haigh, Alex Haigh, only around 5 per cent of brands worldwide achieve this distinction.

Earlier this year, Vinamilk also became the only dairy company to appear for the third consecutive year in the Fortune Southeast Asia 500 ranking, which is largely dominated by financial and energy companies.

"Vinamilk continues to hold second place in this year's ranking. This performance is primarily driven by a more positive revenue outlook and sustained growth momentum in 2026," Brand Finance said.

Specialised nutrition products tailoured to individual health needs are gaining traction in Việt Nam.

"The company's growth is supported by the recovery of the domestic market, expansion in international markets and improved operational efficiency."

Beyond brand value, Brand Finance also recognised Vinamilk as Việt Nam's leading brand for social sustainability perceptions in its Sustainability Perceptions Index, which highlights brands viewed by the public as demonstrating the strongest commitment to sustainable development.

The index reflects the growing importance of environmental, social and governance (ESG) factors in shaping consumer expectations while measuring the commercial value generated by positive public perceptions of sustainability.

This year's report highlighted two of Vinamilk's flagship community programmes.

The first, the Stand Tall Vietnam Milk Fund, has provided more than 43 million cartons of milk to over 500,000 children nationwide over the past 19 years.

The second, Beautiful Cartons, Reborn, encourages consumers to collect and recycle used milk cartons, helping raise awareness of recycling and environmental protection.

"These initiatives have created a direct link between Vinamilk and national goals relating to nutrition, children's welfare and sustainable development," the report said.

"As a result, the company is recognised as one of the leading examples of corporate social responsibility in Việt Nam and enjoys strong public recognition for its social contributions." — VNS