Economy
![]() |
| Alongside asset growth, Manulife Vietnam continues to maintain its leading position in capital scale within the life insurance market. — Photos courtesy of the company |
HÀ NỘI — Manulife Vietnam has announced its 2025 financial results, reporting positive business performance, reaffirming its commitment to putting customers at the centre of its operations, as well as product and service development.
According to the report, pre-tax profit reached over VNĐ3.545 trillion, reflecting effective operations and cost management. Despite ongoing market volatility, the company maintained stable business performance compared to 2024.
As of the end of 2025, total assets exceeded VNĐ156 trillion, up more than 13 per cent year-on-year. Alongside asset growth, Manulife Vietnam continues to maintain its leading position in capital scale within the life insurance market, with charter capital of VNĐ22.22 trillion.
Notably, in 2025, the company paid nearly VNĐ9.1 trillion in insurance claims to customers, up 15 per cent from the previous year. Nearly 420,000 claims were processed, with an average turnaround time of about three days, ensuring timeliness and transparency throughout the process.
Enhancing product transparency and customer experience
Over the past year, Manulife Vietnam has reviewed and redesigned its product portfolio to make it clearer, more transparent and better aligned with customer needs.
The new product suite includes Xanh Tương Lai (unit-linked insurance), Xanh Ước Mơ (universal life insurance) and more recently Xanh Phú Quý (unit-linked insurance), along with supplementary products have been well received by the market. These results reflect growing demand for long-term protection and savings solutions.
From an investment performance perspective, the company has released its annual reports for unit-linked and universal life funds, showing solid performance. The universal life fund delivered a return of 5.56 per cent, while unit-linked funds recorded returns ranging from 3.5 per cent to 27.5 per cent.
To further enhance the customer experience journey, Manulife Vietnam continues to implement digital initiatives and service improvements. Its real-time customer feedback system (M-PS), Manulife Rewards loyalty programme and engagement channels such as Live Chat and the Manulife Vietnam app help deliver a more seamless and consistent customer journey.
| Manulife Vietnam continues to invest in its agency force, focusing on strengthening professional capabilities and ethical standards. |
From a human resource perspective, the company continues to invest in its agency force, focusing on strengthening professional capabilities and ethical standards. In 2025, more than 1,000 advisors were trained in community health knowledge to better support customers amid rising health awareness.
As part of the digital transformation strategy, the company is actively leveraging technology, including generative AI (GenAI), to improve advisory quality and service efficiency.
Beyond the core business activities, Manulife Vietnam has also implemented community initiatives aimed at promoting health awareness and well-being. In 2025, the company launched the “Chọn Xanh Cho Khỏe” campaign, providing free health check-ups to more than 10,000 people, helping promote proactive lifestyles and improve quality of life in the community.
Strong growth globally
Globally, Manulife Financial Corporation reported strong performance in 2025. Core earnings reached C$7.5 billion. Annualised Premium Equivalent (APE) sales increased by 14 per cent, New Business Contractual Service Margin (CSM) grew by 28 per cent and New Business Value (NBV) rose by 18 per cent year-over-year.
This positive growth momentum was driven by continued momentum in Asia and the Wealth & Asset Management segment, alongside disciplined execution across key markets. At the same time, the group expanded the deployment of GenAI solutions across nine markets to enhance sales effectiveness and improve customer experience.
These results further underscore Manulife’s long-term commitment to enhancing customer experience, improving product transparency, and delivering sustainable growth in Việt Nam. — VNS