SHB SAHA: Secure, seamless banking at your fingertips. — Photo courtesy of the bank

HÀ NỘI — Saigon – Hanoi Commercial Joint Stock Bank (SHB) on Wednesday officially launched SHB SAHA, its next-generation digital banking platform, marking a major milestone in the bank’s comprehensive digital transformation strategy after more than 32 years of development.

SHB SAHA is an upgraded version of SHB Mobile, combining advanced technologies, a user-friendly interface and a suite of smart features to deliver a faster, smoother and more intuitive digital banking experience. This move reinforces SHB’s ambition to become an unlimited digital bank, meeting the evolving needs of customers anytime, anywhere in the digital era.

The name “SAHA” draws inspiration from Sài Gòn – Hà Nội, the two iconic cities in the bank’s official name, reflecting its mission to deeply connect with customers through every product and service, offering a sense of trust and peace of mind in every financial transaction.

SHB SAHA promises a new era of digital banking experiences for customers. — Photo courtesy of the bank

With a customer-centric approach, SHB SAHA is designed to be modern yet minimalist, featuring SHB’s signature orange branding and sleek, dynamic transitions. Every tap and swipe is optimised to mimic the familiarity and interactivity of social media, appealing especially to younger, tech-savvy users.

The app offers a seamless omnichannel banking experience, integrating a wide range of digital services that allow users to manage daily financial needs without visiting a physical branch. From money transfers, bill payments, and online savings to toll payments, virtual card issuance, 24/7 overdraft loans, investments, and insurance — everything is just a few taps away. All services are fast, convenient and completely free of charge, whether customers are in bustling urban centres or remote rural areas.

In addition to maintaining international standards in digital banking, SHB continues to invest heavily in its technological infrastructure, particularly in transaction processing systems. Features like instant QR payments and real-time transfers provide customers with a smooth, reliable and secure payment experience — underscoring SHB’s commitment to user experience as the cornerstone of its digital roadmap.

SHB representative said SHB SAHA was built to meet the real-world needs of a new generation of users who prioritise speed, convenience and a frictionless digital journey. The app is positioned as a smart financial hub that not only handles daily spending but also supports long-term financial planning.

“This is a strategic leap in SHB’s digital transformation journey,” the representative said. “It reflects our commitment to innovation and delivering superior customer experiences as we aim to become the most loved digital bank and the most efficient bank in Việt Nam by 2028.”

Exciting promotions and rewards

Thousands of valuable prizes await customers in the “SAHA Alliance”. — Photo courtesy of the bank

To celebrate the launch, SHB has introduced an in-app gamified experience called SAHA Alliance, offering thousands of valuable prizes to personal banking users. By completing everyday tasks such as account registration, card issuance, savings, loans, and even just logging in, customers can earn chances to win major rewards — including two iPhone 16 Pro Max smartphones, 120,000 cash prizes, eight travel vouchers, 20,000 e-vouchers, and over 35,000 SHB Rewards gifts, with a total prize value exceeding VNĐ3 billion.

Especially notable is a grand prize of VNĐ 300 million, to be shared equally among the first five users who collect all 12 “SAHA Spirit Animals” in the app. If fewer than five people complete the collection, the prize will be split among those who do. These symbolic characters serve as digital guardians, empowering users in their financial journeys and helping them pursue both small and large goals with confidence.

Alongside the game, SHB SAHA users will also benefit from exclusive promotional campaigns, such as VNĐ 30,000 top-up e-vouchers for new account sign-ups, VNĐ20,000 phone credit discounts on three “Golden Days” each month, and cashback offers for debit and credit card spending.

A vision for the Bank of the Future

SHB SAHA is part of SHB’s broader strategic initiative to realise the “Bank of the Future” model, which aims to fully integrate cutting-edge technologies such as AI, Big Data, and Machine Learning into all banking operations and services. The model will drive improvements in customer journeys, automation, and service innovation — while boosting infrastructure scalability and digital resilience.

By 2025–26, the initiative is expected to deliver enhanced digital services, increased automation, a modernised core banking system, and improved product development capabilities, positioning SHB as a leader in Việt Nam’s digital banking landscape.

With a long-term vision toward 2035, SHB is striving to become a top-tier digital bank in the region — one that is efficient, modern, sustainable and customer-focused, serving both individual clients and strategic private and state-owned enterprises within green supply chains and ecosystems.

Customers can download SHB SAHA today by searching “SHB SAHA” on the App Store or Google Play. — VNS