Vietnam National Brand Week 2024 is expected to contribute to raising public awareness of the Vietnamese national brand. — VNA/VNS Photo

HÀ NỘI — The Vietnam National Brand Week 2024 will be held nationwide from April 15-21 to raise public awareness of Việt Nam's national brands and promote products recognised as national brands to domestic and international communities.

According to the Vietnam Trade Promotion Agency (VIETTRADE) under the Ministry of Industry and Trade (MoIT), communication campaigns on Vietnam Brand Day, April 20, will be launched on mass media during the event.

The opening ceremony and international forum on Việt Nam national brand will be held in Hà Nội in the hybrid format, along with an exhibition spotlighting achievements of national brands, the agency said.

Established in 2003, the Vietnam National Brand Programme is expected to promote Việt Nam as a producer of high-quality goods and services and enhancing competitiveness for Vietnamese businesses in domestic and international markets, it added.

According to brand evaluation consultancy Brand Finance, Việt Nam brand value has increased to US$431 billion to rank 33rd in 2022 from $319 billion in 2019. The country climbed one place to 32nd in 2023.

A report on the implementation of the Vietnam National Brand Programme 2023 by the MoIT showed that Việt Nam continued to be a spotlight in the world’s brand development map, posting the fastest growth rate of 102 per cent in the 2019-23 period.

The brand value of Vietnamese businesses also increased strongly along with the growth of the nation brands.

While brands of Vietnamese businesses were absent in the rankings of international organisations in early 2000s, the total value of the country’s top 50 brands increased by 36 per cent to $36.6 billion in 2022, it said. — VNS