Vietnamese Ambassador to Australia Nguyễn Tất Thành holds a box of passion fruit at the launch of Vietnamese pangasius and fruit promotion weeks. — VNA/VNS Photo Diệu Linh

HÀ NỘI — The Vietnamese Embassy and Việt Nam Trade Office in Australia have launched a programme marketing two tonnes of Vietnamese whole frozen passion fruit products in a bid to increase the share of the fruit in the market.

According to the trade office, Australia produces more than 4,700 tonnes of passion fruit per year. Notably, 91 per cent of passion fruit grown in Australia is marketed as fruit. Meanwhile, Việt Nam’s passion fruit exported to the country is mostly in form of frozen pulp, making the products little known among local consumers. Persuaded by the office, Việt Nam’s Ưu Đàm company decided to ship 2 tonnes of the whole frozen fruit to Australia.

Vietnamese Ambassador to Australia Nguyễn Tất Thành stated the export of the whole fruit is meaningful as Việt Nam is negotiating for its fresh passion fruit to enter Australia.

According to the programme, when the batch arrives in Australia for distribution in December, local consumers buying them will have chance to win prizes of 2000 AUD sponsored by Việt Úc Group and three return air tickets from Vietjet Air.

Australia has to date allowed the import of four fresh fruits from Việt Nam. Despite COVID-19, in the first ten months of 2021, Việt Nam’s export of fruit and vegetables to the market increased by 27.65 per cent. — VNS