HCM CITY — Media agency Havas Group recently announced that it had rebranded a number of its public relations (PR) and social agencies under a new name, called Red Havas, to drive the agencies’ merged media strategy to new heights and across new continents.

Effective immediately, Havas PR North America, with offices in New York City, New England, Phoenix and Pittsburgh, and Asia Pacific-based Red Agency, with offices in Australia, Singapore and the Philippines, will all carry the new brand, which encompasses earned, social, experiential and content capabilities.

In addition, Red Havas has opened a new office in London and rebranded its Havas PR offices in Manchester and Edinburgh, as well as Havas PR Vietnam and Jakarta.

The new brand has expansion plans to Japan and South America within 18-24 months.

The rebranding coincides with major investments in data, content and bespoke insight tools, which will include listening and predictive analytics platforms that will layer in a foretelling media capability not seen before within the industry.

Red Havas Vietnam will continue to be led by managing director Thoa Nguyễn. 

“With the merged media strategy by global Red Havas, our team of PR and social specialists in Việt Nam is embracing another advanced level of investment in data, content creation and insight exploration tools, which altogether pave the way for us to create ‘differentiated connections’ between brands and target audiences, focusing on tangible business outcomes. The rebranding under Red Havas will further reinforce our ambitious plans to redefine the industry as well as drive the network’s integrated village model of working in sync with our together strategy of collaboration,” said Thoa Nguyễn, managing director of Red Havas Vietnam.

Red Havas is part of the Global Havas PR Global Collective and has offices in Australia (Brisbane, Melbourne and Sydney), Indonesia (Jakarta), Philippines (Manila), Singapore, United Kingdom (London, Manchester and Edinburgh), United States (Pittsburgh, Phoenix, New England and New York City) and Việt Nam (HCM City).

Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the group employs 20,000 people in more than 100 countries. Havas Group is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. — VNS