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| Food Empire Việt Nam’s Café PHỐ instant coffee is celebrating its fifth anniversary. – VNA/VNS Photo Việt Dũng |
Viet Nam News
HCM CITY — Food Empire Việt Nam, a subsidiary of the Singapore-based Food Empire Holdings Ltd, has launched a campaign called “Café PHỐ - Stir up the Love for Việt Nam” to celebrate the fifth anniversary of Café PHỐ, one of the top five instant coffee brands in Việt Nam.
As part of the campaign, on October 13 and 14 a “Stir up the Love for Vietnamese beach” event will be held at the 7th Military Zone Stadium in HCM City’s Tân Bình District featuring an artificial tropical island with underwater entertainment activities and a music show by renowned pop stars.
More events will be held in future themed around Tết and traditional gongs.
At an event in HCM City yesterday (October 9) the company also announced that the 2017 Miss Universe Việt Nam, H’Hen Niê, would be the goodwill ambassador for the campaign.
Café PHỐ, the localised version of MacCoffee, Food Empire’s leading coffee brand, has a 10 per cent share of the Vietnamese instant coffee market.
The company plans to invest more money in Việt Nam to improve its coffee quality and distribution network and organise community events. — VNS
