FWD wins marketing honours at Asia Insurance Awards

FWD officials receive the Asia Insurance Award for its impressive marketing campaigns last year. — VNS Photo

HCM CITY — FWD Vietnam Insurance Company has won the "Marketing Initiative of the Year" award at the 2018 Asia Insurance Awards.

This is the first such award for a life insurance company in Việt Nam, the company said.

The Asian Insurance Awards are given by Insurance Asia magazine to honour the best strategies and campaigns in the industry across Asia.

More than 100 senior executives from 30 companies and 15 countries attended the awards ceremony.

"We are very honoured to receive this prestigious award," Vương Mỹ Phụng, deputy general director of marketing & brand strategy, FWD Vietnam, said.

“This is another proof of our vision for changing the way people feel about insurance. With the message ‘Get ready to live – Sống đầy từ hôm nay’, FWD has brought a new, innovative and different image of life insurance to Vietnamese; it is still protection but more positive and active.”

Since its entry into Việt Nam in 2016 FWD has carried out impressive marketing campaigns such as branding on Grab and Uber, introducing the hit song "Get ready to live”, and for the first time introducing and distributing cancer insurance products on Tiki.vn.

FWD Group has a presence in Hong Kong and Macau, Thailand, Indonesia, the Philippines, Singapore, Việt Nam, and Japan, offering life and medical insurance, general insurance and employee benefits. — VNS

Tags Vietnam Vietnam News news

Work starts on $84.5-million glove manufacturing project in Nam Định

bizhub

Mega trading project starts construction in Đà Nẵng

bizhub

Samsung holds second corporate social responsibility day

bizhub

Growing wine market to be worth US$382 million

bizhub

Taiwan and Việt Nam collaboration in the water treatment sector is promising prosperity

bizhub

Maersk opens its first bonded warehouse in Việt Nam

More on this story

bizhub

Dutch Lady named among top 10 VN brands

FrieslandCampina’s Dutch Lady brand was voted among the Top 10 Vietnamese Brands this year in a poll conducted by the Việt Nam Intellectual Property Association on Sunday (July 15).

bizhub

PetroVietnam posts positive results for H1

The Vietnam Oil and Gas Group (PetroVietnam) not only reached the majority of its targets for the first half of 2018, but went beyond expectations, statistics showed.

bizhub

Ceramics firm Viglacera sees profits over $21 billion

State-owned glass and construction ceramic producer Viglacera forecasts earnings of nearly VNĐ500 billion (US$21.7 million) in pre-tax profit in the first six months of this year.

bizhub

SCG to train young managers in Việt Nam

SCG, a Southeast Asian conglomerate with interests in cement-building materials, chemicals and packaging, has announced plans for intensive training for its future leaders in Việt Nam.

bizhub

Vietnam Airlines listed among top brands

The national carrier Vietnam Airlines has been honoured in the ‘Top 10 Vietnamese Brands’ at an award ceremony for the country’s most famous and competitive brands in Hà Nội on Monday.

bizhub

GoBear gets new CEO

GoBear, an Asian insurance and banking metasearch engine, has announced the appointment of Adrian Chng as its new CEO to succeed Andre Hesselink.

bizhub

Nam Long partners with investors for Waterpoint Township project

Nam Long Group on Saturday announced three strategic investors, including Nishi Nippon Railroad, TBS Group and Tân Hiệp Investment Co Ltd for phase 1 of development of the Waterpoint Township in the southern province of Long An.

bizhub

Vietjet opens HCMC-Osaka route

Vietjet will launch a new route connecting HCM City and Osaka (Japan) later this year, following its first Hà Nội – Osaka route.

bizhub

Lazada launches club for sellers in Việt Nam

Online shopping platform Lazada.vn has launched the Lazada Seller Club as a large-scale connectivity platform to support sellers and efficiently develop the online business.