HCM CITY — Prudential Vietnam has launched MatchBook at matchbook.prudential.com.vn, a mobile application tool enabling customers to actively select and book an appointment with the company’s financial advisors.

MatchBook, which is the first of its kind in Việt Nam, is an important element in the company’s “customer-centric” strategy aimed at enhancing the engagement and bond with Prudential’s urban customers, who are upwardly mobile, tech-savvy, and quick at researching their own personal needs.

The outstanding feature of MatchBook is it enables the customers to proactively select a financial advisor who matches their preference over three main personality types. Each financial advisor will upload their individual profile onto the site, and customers will select an advisor based on their preferred personality traits and the types of consultation services they require.

The common traits amongst the advisors are their deep financial understanding and interpersonal skills, with which they can tactfully and precisely address their customers’ queries.

Once a selection is made, the matching profiles will appear on the customers’ homepage; they would only need to select one of them and submit an appointment request. Upon receiving the requests, including time and location, the financial advisors will contact the customers to make an appointment. — VNS