Masterise Homes, in collaboration with Vietcetera, is organising the event "Connecting Domestic and International F&B Businesses" for the first time, taking place at the new city center, The Global City, and bringing together over 100 leading businesses in the F&B and retail industry, both domestically and internationally. The event marks the beginning of Masterise Homes’ plan to develop a professional commercial business model in line with global trends at The Global City. It provides long-term profit opportunities for both F&B business owners looking to expand their operations and shophouse owners at The Global City.

The rapid urbanization process, along with changing customer demands, behaviors, and global development trends, is driving significant growth in the F&B and retail sectors in Vietnam. Masterise Homes has outlined a clear development roadmap to build a world-class commercial district at The Global City, with operations and management on par with developed countries worldwide.        

In addition to completing recreational facilities and hosting festive events to attract visitors to the new city center, Masterise Homes has continuously signed MOUs with domestic and international F&B and retail brands. In November 2022, collaborations were established with renowned brands such as Pizza 4P's, Pasteur Street Brewing, Yen Sushi & Sake Pub, Yen Sushi Premium, Shamoji, Omasake, and Mylife Coffee. In April 2023, in collaboration with Druce in Singapore, many popular F&B brands from the “Lion City” were introduced to The Global City.

With the goal of strengthening cooperation with F&B brands in 2023, Masterise Homes is collaborating with Vietcetera, the organizer of the successful Vietnam F&B Conference for four consecutive years, to create an event that connects industry experts and business owners in the F&B sector, opening up opportunities for business development and expansion at The Global City. The event also signifies the beginning of Masterise Homes’ plan to develop a commercial district that adheres to international standards, with a modern business model, comprehensive masterplan and professional operations and management to meet the stringent requirements of international brands, creating a sustainable business environment for all enterprises.

During the event, in the seminar for F&B businesses with the topic of "Unlocking investment opportunities", experts such as Mr. Thue Quist Thomasen (CEO of Decision Lab), Mr. Greg Ohan (CEO and co-founder of The Sentry), and Mr. Steven Townsend (CEO of Studio Urban Design Vietnam) shared valuable insights and provided thorough information regarding the F&B market and the business potential of Vietnam for foreign enterprises. The event attracted over 100 renowned domestic F&B brands and more than 20 brands from Singapore, providing opportunities for business expansion in a world-class township estimated to accommodate 40,000 residents, 20,000 office workers, and high footfall from surrounding residential areas such as Thao Dien and Thu Thiem.

Mr. Gibran Bukhari, Head of Sales, Masterise Homes, shared: "This event for retail and F&B businesses marks the beginning of Masterise Homes’ plan to develop a professional commercial business model in line with global trends, not only at The Global City but also across all Masterise Homes projects. We are not merely selling real estate products; we will always accompany our customers throughout their ownership journey to help them achieve their investment goals and desired returns. With its advantageous location and existing potential, we are confident in bringing a stable customer base for entertainment and shopping at The Global City. Therefore, developing a world-class commercial district with professional operations is crucial for The Global City to become a vibrant new city center and an unmissable destination for both local and international visitors, creating long-term profitable business opportunities for investors and business owners, both domestic and international."

The event also marks the partnerships between Masterise Homes and renowned F&B brands from Singapore, including Jlogo Holdings, True Cost, All Day Café, Hei Bai Chao, Daruma Tavern, Aladdin Indian Cuisine, and Khan Saab. These brands will join a range of domestic F&B brands such as AQ Gourmet & Dine, Takumi-Tei Saigon, Kyo-Tei (under AQ Development company) and CTY Kitchen & Bar, enhancing the vibrancy of the SOHO shophouses.

Ms. Chua Yeong Ling Eve, a representative from Hei Bai Chao Pte. Ltd. in Singapore, shared: "We have found similarities in terms of planning and commercial development potential between Marina Bay and The Global City. Marina Bay has quickly become the new downtown of Singapore, bringing significant profits to F&B business owners. The F&B industry in Vietnam is experiencing strong growth, and The Global City possesses outstanding advantages for expanding brands and conducting long-term business, such as location, high footfall, and investment scale. I believe that The Global City is a Vietnamese version of Marina Bay that business owners would not want to miss."

ABOUT THE GLOBAL CITY

The Global City is the first residential township in Vietnam designed by Foster + Partners, a world leading architectural design studio from the United Kingdom.

Spanning across a total area of 117.4 hectares, The Global City is strategically located in An Phu Ward, Thu Duc City. It envisions becoming an iconic township and a new city center of Ho Chi Minh City, bringing together a diverse range of entertainment, dining and shopping amenities.

Moreover, The Global City has hosted a series of large-scale events and festivals in recent times, such as the largest fountain festival in Southeast Asia, the Luxury Countdown Party 2023, fashion shows by ELLE and famous local designers, Lamborghini product launches and Vietnam F&B Conference 2023. In the near future, The Global City will continue to host a multitude of entertainment, cultural, artistic, and vibrant F&B events, promising to attract thousands of city residents for leisure and enjoyment.

https://masterisehomes.com/the-global-city/index_EN.html

ABOUT MASTERISE HOMES

Masterise Homes – a member of Masterise Group, is a pioneer in bringing world-class excellence to the development, operations, and management of luxury real estate products and services, in the Vietnamese market and beyond.

With a one-of-a-kind portfolio comprising the largest Branded Residences in South East Asia, Masterise Homes demonstrates world-class capabilities via a strategic partnership with Marriott International, the largest hotel brand in the world with the iconic brands of Marriott, JW Marriott, The Ritz-Carlton, and Elie Saab.