|A customers studies a CJ food product. - Photo thesaigontimes.vn|Viet Nam News
HCM CITY – CJ CheilJedang, a subsidiary of South Korean conglomerate CJ Group, on Monday announced a new vision for its food business in Việt Nam.
Accordingly, focus will be on four main factors -- health, quality, hygiene and safety.
“Việt Nam is considered a strategic market of CJ CheilJedang in Southeast Asia,” company general director Kim Chul Ha said, adding that his firm has been expanding its food business in the country over the past few years.
The company has injected nearly VNĐ1.4 trillion (US$61.5 million) in developing a complex with food processing and research and development (R&D) facilities, along with conducting food safety research in the country, aimed at providing customers safe and quality products.
The under-construction complex in HCM City’s Hiệp Phước Industrial Zone is slated for completion in July 2018, providing 70,000 tonnes of products annually.
Besides this, CJ CheilJedang also acquired 71.6 per cent stake in CJ Cầu Tre Food Joint Stock Co, which specialises in making frozen food from seafood, meat and tea products. CJ CheilJedang is currently the company’s largest shareholder.
Earlier, the mother company, CJ Group, set a target of generating $700 million from food revenue in Việt Nam by 2020, introducing more quality and safe products to the market. –VNS