Saturday, July 11 2020


King Coffee to support national teams for three years

Update: May, 25/2020 - 17:16


Trung Nguyên International Company's King Coffee CEO Lê Hoàng Diệp Thảo (first row, right) and Việt Nam Football Federation General Secretary Lê Hoài Anh signs a sponsoring deal in Hà Nội on May 25. — Photo of VFF

HÀ NỘI — King Coffee, a brand of the Trung Nguyên International Company, has decided to sponsor the national football teams of Việt Nam for three years.

King Coffee CEO Lê Hoàng Diệp Thảo and the Việt Nam Football Federation General Secretary Lê Hoài Anh signed their contract on May 25 in Hà Nội.

The value of the deal was not revealed but it is said to be a huge budget for the team who have grabbed outstanding results from recent tournaments.

“Witnessing two national team competing with great spirit against strong international rivals, I found a common thread between the teams and King Coffee: aspiration to conquer,” said Thảo at the signing ceremony.

“King Coffee aspires and determines to bring Vietnamese coffee to the world and so does Việt Nam football. I believe that when we cooperate with each other, we will make big steps forward,” she said.

Speaking at the ceremony, Anh said: “A key to success in football is solidarity, responsibility, belief and determination. The support of enterprises is kind of encouragement and recognition our teams’ contribution to the community. VFF believes that with this help from all sources including King Coffee, Việt Nam football would make dreams come true.”

Thảo said the sponsorship deal might be extended if the cooperation between two sides is successful.

Apart from sponshorship, King Coffee and VFF will work in different projects to lift national football. They will also organise international matches for both teams to look forward to big competitions such as the World Cup and SEA Games. — VNS

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