The signing between Thăng Long Warriors and MCV Group is expected to bring basketball closer to audiences. Photo courtesy of Thăng Long Warriors

HÀ NỘI — Thăng Long Warriors basketball team has taken a big step in promoting the club’s image by cooperating with the media giant MCV Group on a strategic media cooperation agreement.

The contract was signed on Sunday by Trần Tấn Trung, owner of Thăng Long Warriors and Phạm Từ Liêm, chairman of MCV Group, and will focus on promoting the club’s media channels and players’ image throughout the 2022 VBA season.

Finding sponsors for the club and deploying a new reality basketball television show to attract new supporters are the main goals of the contract.

Thăng Long Warriors, founded in 2017, is one of the best teams in the tournament despite being new.

In 2017, the team showed outstanding performance against other senior teams and won the tournament in their first VBA season.

MCV Group is a corporation with more than 15 years of experience in media and content production.

By 2022, MCV Group has achieved wide coverage on major TV channels and social media channels with talk shows, reality TV shows and sitcoms, with nearly 4.4 billion views per month. VNS