Viet Nam News
HCM CITY – Seventy-six Japanese products are being sold at hundreds of convenience stores and malls in HCM City as part of the Japan Fair event, according to the Japan External Trade Organisation (JETRO).
Featuring snacks, candies, beverages, ice cream and children’s books, the Japan Fair products are available at 153 FamilyMart convenience stores, 99 MINISTOP convenience stores, and two AEON malls in HCM City.
“This is the second time that we have launched the Japan Fair. The first fair, organised last November, was quite successful,” a representative of JETRO said, adding that more products were introduced this year.
“We’ve decided to extend the fair from one to three months,” he said.
Products were selected based on their affordability, high demand and low local supply.
“Since matcha-related products were a hit last year, we have brought more of them to our stores,” a representative of FamilyMart said.
In addition to snacks and beverages that are popular among children, Japanese children’s books, which have been translated into Vietnamese, are expected to do well, he added.
“Children seem to be our target audience since the Vietnamese population is quite young. That being said, we’ve also added products that are appropriate to adults such as vegetable juice,” he said.
When the fair ends, organisers will select the most important and popular products and begin to officially sell them in convenience stores and malls.
In conjunction with the Japan Fair, the Japan-Việt Nam Festival on January 27 and 28 will be held at HCM City’s 23/9 Park. – VNS