A view of Hạ Long Bay in Quảng Ninh Province. —VNA/VNS Photo

 Quảng Ninh — The Ministry of Culture, Sports and Tourism (MoCST) and the People’s Committee of Quảng Ninh Province held a ceremony to officially announce Việt Nam’s tourism reopening on Tuesday.

Deputy Minister Hoàng Đạo Cương said to make the tourism reopening effective, enterprises should coordinate to renew their products and offer new ones to satisfy client demand, which is changing after the pandemic.

He suggested businesses focus on such products as luxury leisure tourism, eco-tourism, and community-based tourism to welcome over 5 million international visitors this year and create momentum for the coming years.

He said attention should be paid to those showing quick, strong, sustainable recovery such as Germany, Spain, the UK, France, Australia, the US, India, and the Middle East.

Apart from restoring international flights and frequency, carriers need to open more air routes to major markets, he said, asking travel firms and airlines to step up coordination on quality tour packages and provide updates on immigration regulations and pandemic prevention and control measures.

Chairman of the provincial People’s Committee Nguyễn Tường Văn expressed his hope that the MoCST, the Ministry of Foreign Affairs and airlines will soon implement tourism promotion programmes in key markets.

Quảng Ninh and other localities are ready to join such programmes, contributing to promoting Việt Nam to international friends, he said.

The northern province is striving to serve over 10 million holidaymakers this year, of whom 1.5 million are foreigners, and earn VNĐ21 trillion (US$918.13 million) from the sector.

At the end of the first quarter, the locality has welcomed around 2 million tourists.

Other tourist localities like Đà Nẵng and HCM City also affirmed their efforts to boost domestic tourism.

The Quảng Ninh Province People’s Committee, Vietnam Airlines and Sun Group also signed a cooperation agreement on stimulating tourism. — VNS