NAIROBI, KENYA - MediaOutReach - 18September 2020 - Infinix, a global leader in consumer electronicsmarket, has launched the ZERO 8 in the Kenyan market. ZERO 8 is the company'sflagship series for 2020/21. Though targeting the high-end market, Zero 8 willretail at a relatively affordable price of Kshs 28,999.
Thelaunch has been conducted in partnership with Sally Karago, a renowned international fashiondesigner. This partnership with a high-end designer is geared towards raisingthe Infinix's brand position and perception in the market as a high end phone.This is also part of a broader push to combine tech with fashion to createproducts that are a fusion of design and innovation.
"Infinix is taking a step to be more premium andable to compete and be the face of this new direction as a fashion-consciousbrand. This direction is very much in tandem with our target customers, whoselifestyle can be described as image and fashion-conscious and trendy, with ataste for high end gadgets", said Mike Zhang, Infinix Kenya Brand Manager.
Using her international acclaim and experience,Sally has designed garments for the three celebrities who graced the launch,namely the gorgeous songstress Tanasha Donna, celebrated chef Ali Mandhry andCatherine Kamau, an award-winning actress. Inspired by the Turkana culture,Sally's fashion collection has been made using local African fabrics and beadsfor accessories (all drawn from the Turkana culture). The design featuresdiamond-shaped elements which are the main design concept for the Zero 8 smartphone.
(From left, singer Tanasha Donna, Chef Ali Mandhry and actress Catherine Kamau)
The accessories, including beads, also drawn fromSally's Turkana collection experience, feature the main colours of the Infinixbrand, which are green, black, and white.
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Tanasha Donna wearing the Sally Karago designedgarment for Infinix Zero 8 Launch
Sally also designed special shirts as uniforms tobe worn by Infinix sales representatives in various Infinix outlets. Thesefeature an ethnic fabric strip on the button section of the shirt. The ethnicfabric color drawn from the Turkana culture is close to green, a key Infinixbrand color. They spot the Infinix brandlogo across the chest pocket region giving a simplistic finish and an appealinglook. These uniforms communicate a much-improved customer care approach toInfinix consumers and are a symbol of improved brand professionalism.
Infinix sales representatives wearing the SallyKarago designed shirts
Thestylish and fashion-focused Infinix Zero 8 runs on Android v10 operating system, with its keyfeature being the presence of a Media Tek Helio G90processor. This, combined with128 GB ROM and 8 GB RAM, will enable consumers to experience improved speedsand overall device performance, including quick upload and download times andan amazing experience with the apps, compared to the Zero 6. The 90Hz Full HDDisplay and G90T processor also means enhanced performance on the screen andfor the cameras, including the wide angle, ultra-wide angle and rear camerasthat will take photographic performance to a new level.
On the front, for the first time ever,Infinix has released a device with two selfie cameras (48 + 8MP), fitting themin a punch-hole setup. At the back, there's a 64-megapixel main sensorheadlining the quad-camera setup housed in the diamond-style bump.
Smartphones have becomea key aspect in everyday life, enabling many people to run their businessesfrom the comforts of their seats and giving them access to the outside world. Over the last few years, the partnershipbetween tech companies (especially device manufacturers), and fashion houseshas witnessed a tremendous growth.
Infinix is also set to venture into a new productcategory with launched Infinix TV, aimed at fulfilling smart lifestyle livingin accordance with modern trends. With Android TV™, the high-quality viewingexperience, and the AIoT technology, the new smart TV will develop the newbusiness line for the company and take the entertainment of local customers toa new level.
The Infinix X1 will retail at a relativelyaffordable price of KES 31,990(43-inch)/KES 19,490(32-inch) and will be coveredby a guarantee policy of up to 24 months.
InfinixMobile is a Shenzhen-based smartphone company founded in 2013 and a subsidiaryof Transsion. The brand was born after the French mobile manufacturer SagemWireless was acquired in 2011. The company has Research and Development(R&D) centres sprawling between France and Korea and designs its phones inFrance.
Infinixis committed to building cutting-edge technology and fashionably designeddynamic mobile devices to create globally-focused intelligent life experiencesthrough a merging of fashion + technology.
Withthe brand spirit of challenging the norms, Infinix smart devices are designedspecifically for young people who want to stand out, reach out and be in syncwith the world.