SINGAPORE- Media OutReach - 17September 2020 - Thenewly designed and patented White Series Collection by Singaporean diamonddesigner, Paul Hung, revolutionises light performance in fancy shaped diamonds.Managing Director of JANNPAUL Singapore, Paul is one of the first diamonddesigners to have shaken up the industry with the newest 10 Hearts & Arrows cutsfeatured in the traditional fancy shaped diamonds.

Presently, fancyshaped diamonds are still cut the same way they were in the 1960s. Back then,they were cut for different unique shapes, rather than light performance.However, this changed with the high-performing White Series diamonds, cut toexacting standards for maximum brilliance. With far more superior technologyand tools, the White Series collection features fancy shaped diamonds - thinkcushion, pear, oval,and even a decagon - that redefine diamond cutting. In contrast to a 57-facetedround diamond, the Decagon 10 HA - part of the White Series - boasts 111facets, engineered for high scintillation and brilliance. Sold exclusively byJANNPAUL, these fancy-shaped diamonds are a gamechanger in the global market.

With a wide range of cuts andvariables considered in the performance of a super ideal cut, the quality of these fancy shaped diamondslie in brilliance, dispersion and scintillation. The White Series diamonds arecut to illuminate from every major and minor facet from the center, synergisingfrom crown to pavilion to deliver edge to edge brilliance. Under the ASETscope, the refractive light of play produces a mosaic of light in motion. Themark of a brilliant diamond is produced upon analysis at 90 degree angles, butwith the White Series, the diamonds are engineered to perform at natural,titled angles under the perspective of a naked eye.

The soft launch ofthe JANNPAUL White Series include fancy shaped diamonds such as the cushion,pear, oval and decagon diamond cuts produced at competitive prices. Against otherpremium diamonds, the White Series diamonds sport the highest fire andscintillation, distributing sparkle evenly with minimal light leakages. Withsuperior light-performing angles, you will find these cuts to be trulyuncontested in the realm of bright white diamonds.

As diamonds are big-ticketpurchases, you want to be sure of exactly what makes the diamond worth thespend. Recognisably, young adults planning for marriage also fall into thecategory of first-time diamond buyers. Backed with research and a clear preferencefor aesthetics, young buyers today delve into the scientifics and productcomparisons to come to consensus on diamond value. And by raising the benchmarkthrough comprehensive diamond education and free consultations, JANNPAUL is meetingthat standard.

Established in 2010, JANNPAULseeks to remove exploitative nature within the jewelry trade by producing superideal cut diamonds at competitive prices. With top light girdle performance andspectacular symmetry, the newest Decagon 10 HA diamond makes the cut with anunrivalled uniqueness.

Media Contact: 

Marketing Department, JannPaul Diamonds Singapore

Email: sales@jannpaul.com

Tel: +65 67332925

About JANNPAUL

The world's leading jeweler ofthe highest standards of Super Ideal Cut Hearts & Arrows diamonds, JANNPAULwas founded to provide consumers high performing diamonds at competitiveprices. The vision of the company is to educate the public and empower themwith knowledge to make informed decisions. JANNPAUL offers the best diamondcuts in all shapes, at competitive prices. We hope to revolutionise the diamondindustry and raise the benchmark.

Formore information, visit JANNPAUL's website: https://www.jannpaul.com/ or learnmore about JANNPAUL'S Diamonds: