NAIROBI,KENYA - MediaOutReach - 31August 2020 - Infinix,a global leader in consumer electronicsmarket, is tipped to partner with SallyKarago, an award-winning international fashion designer, to launch the Zero 8smartphone in the Kenyan market. This partnership with a high-end designer isgeared towards raising the Infinix's brand position and perception in themarket as a high end phone. This is also part of a broader push to combine techwith fashion to create products that are a fusion of design and innovation.
According tothe company, Infinix is taking a step to be more premium and able to competeand be the face of this new direction as a fashion-conscious brand. Thisdirection is very much in tandem with the expected target customers, whoselifestyle could be described as image and fashion-conscious and trendy, with ataste for high end gadgets.
"Infinix will continue to play its key role in developingdevices that meet the market needs as well as technology of the day that endearusers to the future lifestyle aspirations", said Mike Zhang, Infinix Kenya Brand Manager.
With herinternational acclaim, Sally will be a sure bet in designing garments to be wornby three celebrities currently working with Infinix. Inspired by the Turkanaculture, Sally's fashion collection will be made using local African fabricsand beads for accessories (all drawn from the Turkana culture). The design willfeature diamond shaped elements which is the main design concept for the Zero 8smartphone. Below is a sneak peek of how the garments will appear.
Theaccessories, including beads, which will also be drawn from Sally's Turkanacollection experience, would feature the main colors of the Infinix brand,which are green, black and white. Sally will also design shirts to be won byInfinix sales representatives, these will feature the diamond shaped elements,as well as ethnic fabrics that resonate with the Infinix brand colors, thuscreating an integration between the local fashion and technology, in this caserepresented by the Infinix Zero 8 smartphone.
The stylishand fashion focused Infinix Zero 8 is speculated to be launched in Kenya in Septemberand may come in black colours. An expected key feature of the phone is thepresence of a Media Tek Helio G90 processor. Infinix Zero 8 is touted toredefine the company's image when thinking about their devices. A salientfeature that Infinix is set to brag about is the device's cameras, both on thefront and at the back. On the front, for the first time ever, Infinix is poisedto release a device with two selfie cameras (48 + 8MP), fitting them in apunch-hole setup. At the back, there's a 64-megapixel main sensor headliningthe quad-camera setup housed in the diamond-style bump.
Still on thedesign, Infinix Zero 8 is expected to have a dual-punch hole cut-out for theselfie snapper, present at the top left corner. These will include a 48MPprimary lens and an 8MP wide-angle lens. It will have a 90Hz refresh rate and180Hz touch sampling rate display. As far as cameras are concerned, the InfinixZERO 8 will feature a 64MP quad-camera setup, in a prism-shaped module. Thehandset has a USB Type-C port for charging and data transfer. Below are someteaser images of the device.
Smartphones have become a key aspect in everyday life,enabling many people to run their businesses from the comforts of their seatsand giving them access to the outside world. Overthe last few years, the partnership between tech companies (especially devicemanufacturers), and fashion houses has witnessed a tremendous growth.
InfinixMobile is a Shenzhen-based smartphone company founded in 2013 and a subsidiaryof Transsion. The brand was born after the French mobile manufacturer SagemWireless was acquired in 2011. The company has Research and Development(R&D) centres sprawling between France and Korea and designs its phones inFrance.
Infinix iscommitted to building cutting-edge technology and fashionably designed dynamicmobile devices to create globally-focused intelligent life experiences througha merging of fashion + technology.
With thebrand spirit of challenging the norms, Infinix smart devices are designedspecifically for young people who want to stand out, reach out and be in syncwith the world.