KENYA - Media
OutReach - 31
August 2020 - Infinix,
a global leader in consumer electronics
market, is tipped to partner with Sally
Karago, an award-winning international fashion designer, to launch the Zero 8
smartphone in the Kenyan market. This partnership with a high-end designer is
geared towards raising the Infinix's brand position and perception in the
market as a high end phone. This is also part of a broader push to combine tech
with fashion to create products that are a fusion of design and innovation.
the company, Infinix is taking a step to be more premium and able to compete
and be the face of this new direction as a fashion-conscious brand. This
direction is very much in tandem with the expected target customers, whose
lifestyle could be described as image and fashion-conscious and trendy, with a
taste for high end gadgets.
"Infinix will continue to play its key role in developing
devices that meet the market needs as well as technology of the day that endear
users to the future lifestyle aspirations", said Mike Zhang, Infinix Kenya Brand Manager.
international acclaim, Sally will be a sure bet in designing garments to be worn
by three celebrities currently working with Infinix. Inspired by the Turkana
culture, Sally's fashion collection will be made using local African fabrics
and beads for accessories (all drawn from the Turkana culture). The design will
feature diamond shaped elements which is the main design concept for the Zero 8
smartphone. Below is a sneak peek of how the garments will appear.
accessories, including beads, which will also be drawn from Sally's Turkana
collection experience, would feature the main colors of the Infinix brand,
which are green, black and white. Sally will also design shirts to be won by
Infinix sales representatives, these will feature the diamond shaped elements,
as well as ethnic fabrics that resonate with the Infinix brand colors, thus
creating an integration between the local fashion and technology, in this case
represented by the Infinix Zero 8 smartphone.
and fashion focused Infinix Zero 8 is speculated to be launched in Kenya in September
and may come in black colours. An expected key feature of the phone is the
presence of a Media Tek Helio G90 processor. Infinix Zero 8 is touted to
redefine the company's image when thinking about their devices. A salient
feature that Infinix is set to brag about is the device's cameras, both on the
front and at the back. On the front, for the first time ever, Infinix is poised
to release a device with two selfie cameras (48 + 8MP), fitting them in a
punch-hole setup. At the back, there's a 64-megapixel main sensor headlining
the quad-camera setup housed in the diamond-style bump.
Still on the
design, Infinix Zero 8 is expected to have a dual-punch hole cut-out for the
selfie snapper, present at the top left corner. These will include a 48MP
primary lens and an 8MP wide-angle lens. It will have a 90Hz refresh rate and
180Hz touch sampling rate display. As far as cameras are concerned, the Infinix
ZERO 8 will feature a 64MP quad-camera setup, in a prism-shaped module. The
handset has a USB Type-C port for charging and data transfer. Below are some
teaser images of the device.
Smartphones have become a key aspect in everyday life,
enabling many people to run their businesses from the comforts of their seats
and giving them access to the outside world. Over
the last few years, the partnership between tech companies (especially device
manufacturers), and fashion houses has witnessed a tremendous growth.
Mobile is a Shenzhen-based smartphone company founded in 2013 and a subsidiary
of Transsion. The brand was born after the French mobile manufacturer Sagem
Wireless was acquired in 2011. The company has Research and Development
(R&D) centres sprawling between France and Korea and designs its phones in
committed to building cutting-edge technology and fashionably designed dynamic
mobile devices to create globally-focused intelligent life experiences through
a merging of fashion + technology.
brand spirit of challenging the norms, Infinix smart devices are designed
specifically for young people who want to stand out, reach out and be in sync
with the world.