Mead Johnson Nutrition’s Social Impact Program to Combat Postpartum Depression Claims GOLD for ‘The Best Use of Content’ at Marketing Magazine’s PR Awards 2020

August 31, 2020 - 09:49
Mead Johnson Nutrition’s Social Impact Program to Combat Postpartum Depression Claims GOLD for ‘The Best Use of Content’ at Marketing Magazine’s PR Awards 2020

HONG KONG, CHINA - MediaOutReach - 31 August 2020 - Mead Johnson Nutrition (MJN) Hong Kong's socialimpact program to combat postpartum depression, was recognized at MarketingMagazine's PRAwards 2020, receiving the GOLD award in 'The Best Use ofContent' category, and a Bronze award in the 'Best PR Campaign -- CorporateSocial Responsibility' category.


Launched in 2019, the award-winning campaign 'Happy mom,Healthy baby' is a territory-wide movement to stop the silent struggle ofpostpartum depression and support the emotional wellbeing of postpartum women. Withthe extensive support of healthcare professionals specializing in psychiatryand psychology, social workers, registered nurses and midwives, MJN provides substantialsupport and a comprehensive platform to empower postpartum women and theirfamilies to embrace behavioural and perception changes towards postpartumdepression.


"We exist to protect, heal and nurture in the relentlesspursuit of a cleaner and healthier world. In line with Mead Johnson Nutrition'sbrand mission of empowering mothers to nourish their child for the best startin life, we have been working closely with healthcare experts to provideprofessional support on new mothers' wellbeing, from their nutrition needs,physical health, to emotional wellness," said Mr. Pankaj Agarwal, GeneralManager Hong Kong & Taiwan, Health. "It's an honour to be recognised forour ongoing efforts to make a positive difference in the community. We arecommitted to becoming an influential leader by building a more caring andinclusive community through meaningful social impact programs."


Every one in ten postpartum women in Hong Kong suffer frompostpartum depression[1]and this can be a worrying topic for mothers. To turn the complex medicalinformation into friendly, light and interactive message that resonates withmothers, the campaign featured an authentic story about a celebrity combatingpostpartum mood swings. With its extensive healthcare professionals' network, MJNsuccessfully established a powerful and resourceful education portal and self-help tools for preventing and combating postpartumdepression.


Early intervention is critical for identifying and treatingpostpartum depression. To build a stronger supporting network that facilitatesearly intervention, MJN initiated a partnership with the Midwives andMaternal-Child Caregivers Association to provide training workshops forpostnatal caregivers to enhance their skills in identifying mothers withpotential mental risk. A pilot programme has also been initiated to support 100postpartum mothers with regular calls and mental advice from a registered nursein the first 100 days after their childbirth.


Mr. Pankaj Agarwal added, "Postpartum Depression can be asilent struggle, and this campaign is an important step to alert everyone inthe community to play their part and take immediate action to stop thatstruggle from occurring."

[1] Centre of Health Protection, Departmentof Health, HKSAR (2014).

About Mead Johnson Nutrition

Mead Johnson Nutrition has been established in 1905. Formore than a century, Mead Johnson Nutrition has led the way in developing safe,high-quality, innovative pediatric nutrition products, guided by the mission tonourish the world's children for the best start in life. The brand operatesMead Johnson Pediatric Nutrition Institutes worldwide. These centers connectMead Johnson Nutrition's researchers to scientists and healthcare professionalsaround the world, putting the brand at the forefront of pediatric nutritionscience.


Mead Johnson Nutrition (Hong Kong) Limited has been landedfor a half century, providing Hong Kong parents with high quality,science-based products, various parenting information and professional advice,gaining trust and support from parents.


Mead Johnson Nutrition's scientists and healthcareprofessionals are paying affords on the formula for children with specialnutrition needs and Mead Johnson Nutrition is a very few brands that insists toproduce the formula for metabolic disorders' children, giving hopes to them.


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About RB

RB* is driven by its purpose to protect, heal and nurturein a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness andnourishment a right, not a privilege, for everyone.


RB is proud to have a stable of trusted household brandsfound in households in more than 190 countries. These include Enfamil,Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil,Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon,Woolite, Air Wick and more.  20 million RB products a day are bought byconsumers globally.


RB's passion to put consumers and people first, to seek outnew opportunities, to strive for excellence in all that we do, and to buildshared success with all our partners, while doing the right thing, always iswhat guides the work of our 40,000+ diverse and talented colleagues worldwide.


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*RB is the trading name of the Reckitt Benckiser group ofcompanies

About PR Awards 2020

PR Awards 2020 is organized by MARKETING magazine as thedefinitive awards programme for PR practitioners on both the client and agencyside. Designed to recognise outstanding work in the PR and communicationsindustry, there are 27 enterable categories offered to reflect the diverseindustry verticals and disciplines across the public relations spectrum. Formore information, please visit:

About Marketing Magazine

Marketing Magazine is adivision of MARKETING INTERACTIVE, which is Asia's leading source ofadvertising, marketing and media intelligence reaching out to CMOs acrossSingapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. With amassive audited circulation of 24,673 copies (ABC audited) and over 200,000subscription in its daily newsletter by professionals across Asia, MARKETINGINTERACTIVE has one of the highest readerships across the region. Besides,MARKETING INTERACTIVE has brough together thousands of thought leaders inmarketing, mar-tech business industry through hosting numerous flagships eventacross Asia for more than a decade. For more information, please visit: