SINGAPORE - Media
OutReach - 5 November 2019 - International fashion
lingerie label 6IXTY8IGHT is proud
to announce that its e-commerce store in Singapore and Malaysia will be
launching in mid of November 2019. 6IXTY8IGHT.com
will carry a full range of lingerie, nightwear, homewear, loungewear,
casualwear, and accessories.
The online store seeks to provide an integrated
shopping experience for customers that bridges 6IXTY8IGHT's online and physical
stores seamlessly. In the first phase of this development, customers can expect
an upcoming "Click & Collect" feature, where online purchases can be picked
up at any preferred local store. The expansion of 6IXTY8IGHT's online sales
with the addition of Singapore and Malaysia comes just shy of a month after the
brand's inaugural e-commerce launch, which spans across Hong Kong SAR, Taiwan
Region, and South Korea.
6IXTY8IGHT has also opened a series of new stores in
Singapore and Malaysia over the month of October 2019. Customers in Singapore
can now shop at two new locations - Orchard Gateway and Paya Lebar Quarter
Mall, which opened doors on 3rd October 2019 and 17th
October 2019 respectively. In Malaysia, 6IXTY8IGHT will unveil its second and
third stores at Mitsui Outlet Park KLIA on 25th October 2019 and Gurney
Paragon Mall on 12th November 2019.
Both the e-commerce and newly opened stores will highlight
new collections of the November season - Eyelash Lace, Iridescent Dreams, and Beary
Cute. The November collections will be available from 24th October
Elevate your lingerie wardrobe for the coming autumn
with the Eyelash Lace Collection. From bralettes and briefs to matching pajamas
and slip dresses, delicate lace & crystals detailing completes each piece
in the collection with a feminine touch. Crafted from soft-touching microfiber
or velvet fabrics, this charming collection also feels amazingly supple against
The Iridescent Dreams Collection catches attention
just like tiny diamonds shining in the night sky. Each piece in this collection
is delicately decorated with iridescent elements that forms adorable graphic
prints or inspiring and lovely slogans. Put them on to instantly feel youthful
and a mood uplift!
Beary Cute is a collection that fulfils the dream of
having fluffy bunny ears on pajamas. The collection is decked with vibrant
motifs, cute cartoon prints and even adorable 3D ornaments. Crafted from
premium cotton fabrics, the pieces are not only fun and playful but also comes
with superior comfort. This collection is definitely a wonderful bedtime
companion that will bring sweet and lovely dreams.
E-COMMERCE STORE LAUNCH SPECIALS
In celebration of launching 6IXTY8IGHT.com in
Singapore and Malaysia, shoppers can look forward to an exclusive surprise
offer during the first week of the site going live. Don't forget to check this
out on 6IXTY8IGHT.com!
6IXTY8IGHT was founded in 2002 by Erik Ryd, a Swedish
entrepreneur with an established fashion manufacturing business in Asia.
6IXTY8IGHT is now one of the fastest growing fashion brands in Asia, offering
the latest trends in lingerie, homewear, loungewear, casualwear and accessories.
With more than 200 stores across Greater China, South Korea, Singapore, and
Malaysia, the brand continues to strive for more through a seamless retail
experience, both on its online platform and brick and mortar store expansions.
For more information, please visit 6IXTY8IGHT.COM.