SINGAPORE - MediaOutReach - 5 November 2019 - International fashionlingerie label 6IXTY8IGHT is proudto announce that its e-commerce store in Singapore and Malaysia will belaunching in mid of November 2019. 6IXTY8IGHT.comwill carry a full range of lingerie, nightwear, homewear, loungewear,casualwear, and accessories.
The online store seeks to provide an integratedshopping experience for customers that bridges 6IXTY8IGHT's online and physicalstores seamlessly. In the first phase of this development, customers can expectan upcoming "Click & Collect" feature, where online purchases can be pickedup at any preferred local store. The expansion of 6IXTY8IGHT's online saleswith the addition of Singapore and Malaysia comes just shy of a month after thebrand's inaugural e-commerce launch, which spans across Hong Kong SAR, TaiwanRegion, and South Korea.
6IXTY8IGHT has also opened a series of new stores inSingapore and Malaysia over the month of October 2019. Customers in Singaporecan now shop at two new locations - Orchard Gateway and Paya Lebar QuarterMall, which opened doors on 3rd October 2019 and 17thOctober 2019 respectively. In Malaysia, 6IXTY8IGHT will unveil its second andthird stores at Mitsui Outlet Park KLIA on 25th October 2019 and GurneyParagon Mall on 12th November 2019.
NOVEMBER COLLECTIONS
Both the e-commerce and newly opened stores will highlightnew collections of the November season - Eyelash Lace, Iridescent Dreams, and BearyCute. The November collections will be available from 24th October2019.
Elevate your lingerie wardrobe for the coming autumnwith the Eyelash Lace Collection. From bralettes and briefs to matching pajamasand slip dresses, delicate lace & crystals detailing completes each piecein the collection with a feminine touch. Crafted from soft-touching microfiberor velvet fabrics, this charming collection also feels amazingly supple againstskin.
The Iridescent Dreams Collection catches attentionjust like tiny diamonds shining in the night sky. Each piece in this collectionis delicately decorated with iridescent elements that forms adorable graphicprints or inspiring and lovely slogans. Put them on to instantly feel youthfuland a mood uplift!
Beary Cute is a collection that fulfils the dream ofhaving fluffy bunny ears on pajamas. The collection is decked with vibrantmotifs, cute cartoon prints and even adorable 3D ornaments. Crafted frompremium cotton fabrics, the pieces are not only fun and playful but also comeswith superior comfort. This collection is definitely a wonderful bedtimecompanion that will bring sweet and lovely dreams.
6IXTY8IGHTE-COMMERCE STORE LAUNCH SPECIALS
In celebration of launching 6IXTY8IGHT.com inSingapore and Malaysia, shoppers can look forward to an exclusive surpriseoffer during the first week of the site going live. Don't forget to check thisout on 6IXTY8IGHT.com!
About 6IXTY8IGHT
6IXTY8IGHT was founded in 2002 by Erik Ryd, a Swedishentrepreneur with an established fashion manufacturing business in Asia.6IXTY8IGHT is now one of the fastest growing fashion brands in Asia, offeringthe latest trends in lingerie, homewear, loungewear, casualwear and accessories.With more than 200 stores across Greater China, South Korea, Singapore, andMalaysia, the brand continues to strive for more through a seamless retailexperience, both on its online platform and brick and mortar store expansions.
For more information, please visit 6IXTY8IGHT.COM.
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