Europeans Traveling to Tokyo Olympics Invited to Visit Taipei

TAIPEI, TAIWAN - Media OutReach - 5 November 2019 - Following up on its participation in Russia'smajor annual travel fair in September, the Department of Information andTourism, Taipei City Government (TPE-DOIT) is now at the second destination inits Taipei City promotion tour through Europe, participating in the world'ssecond-largest travel show - WTMLondon. In addition to joining with the Taiwan Tourism Bureau, Ministry ofTransportation and Communications in its Taiwan Pavilion to jointly promoteTaiwan tourism with the global tourism industry, TPE-DOIT has also speciallyset up a separate "Undiscovered Taipei" booth in the large exhibition space,using themed cultural-creative experience activities as the booth focus, makingit an extremely popular visitor destination.     

Taipei City Government Department of Information and Tourism Senior Specialist Chuen-Huey Jiang introduces Taipei tourism to industry professionals and invites Europeans visiting Asia for the Tokyo Olympics to visit Taipei.

At a special exchangemeeting today (Nov. 5) with London travel professionals and media at the TaiwanPavilion, TPE-DOIT Senior Specialist Chuen-HueyJiang provided a detailed introduction on Taipei tourism, with her informationon Taipei MICE incentive-travel sponsorship eliciting especially enthusiasticindustry from the industry pros. Specially designed experience activities arealso being held on-site, such as DIY festive-lantern painting and typography,and are drawing intense interest, continuing the use of the powerfulUndiscovered Taipei theme with international travelers to sculpt the Taipeicity-tourism brand image. 

Tokyo and Taipei are just a 3hr flight awayfrom each other, and at WTM London TPE-DOIT is specially promoting side tripsto Taipei for those visiting Asia next year (2020) for the Tokyo Olympics. Tokyowill be hosting the Summer Olympics, and there will be tremendous demand placedon the city by travelers there for the Games and for sightseeing. Chuen-HueyJiang reported that a special program of activities has been created targetingOlympic athletes, family members, and spectators, enticing them to visit Taipeiduring the Olympics season, seizing the business opportunities presented by theTokyo 2020 Olympic Games to promote side-trip travel to Taipei.   

A backdrop image featuring thecovered arcade at the famed Shi Lian Dong ("Ten Interconnected Buildings") inTaipei's old-time Dadaocheng neighborhood is being used at the Taipei stand,serving as an eye-catching spot for check-in photos . Even more visitors arelining up in the cultural-creative area for the painted lantern-makingexperience -- with the guidance of staff, visitors write the traditionalcharacters for "Happiness" and "Peace" on their lantern, and paint an image ofTaipei 101, the famed Taipei landmark. Also proving extremely popular is theon-site lead-type red envelope DIY printing experience and the samplings oficonic Taipei gift-purchase treats: pineapple cakes, nougat candy, and Taiwanteas. Through the propagation of these types of cultural experiences,TPE-DOIT's goal is to create discussion topics and stimulate more intenseinterest in Taipei sightseeing among members of the public in foreign landsvisiting the exhibitions.   

The number of European travelersvisiting Taiwan is steadily rising with each passing year, and TPE-DOIT hasthus invited European bloggers to Taipei on sample trips. DOIT Commissioner LiuYi-Ting states that most European visitors are independent travelers, and thatthe city's rich and diverse tourism resources and its convenient andcomprehensive transportation system, along with its internationalizedfacilities and services, are perfectly suited for European travelers' planningof in-depth exploration tours or theme tours. British bloggers Alyshia Ford andJanet Newenham were recently invited to Taipei for sample tours, and haveshared their city travel experiences on their IG accounts, filling theirEuropean fans with great expectations regarding the unique Taipei look andstyle. It is hoped that the promotional campaigning conducted at this year'sWTM London will result in a surge in travel-package recommendations by localtourism enterprises, enticing more European tourists to visit Taipei.