New Singapore Data Centre provides access to SAP Commerce Cloud to better meet customer expectations

SINGAPORE - MediaOutReach - 17October 2019 - SAP SE(NYSE: SAP) announced today the launch of its Singapore Data Centre for SAPCommerce Cloud for businesses across the Asia Pacific (APAC)region enabling them to adopt digital commerce strategies to deliver superior customerexperiences.

Home to some of the world's fastest developingeconomies and most digitally-savvy populations, digital commerce has emerged asa significant source of growth opportunities for businesses in the region. Digitalcommerce sales in APAC areexpected to grow 14.2% year-on-year to reach US$1.2 trillion in 2019 and cross US$1.77 trillion by2022.In Southeast Asia, the region'sinternet economy is expected to grow to three times its current annual size tohit US$300 billion in value by 2024.

Together with SAP's networkof APAC data centres in Australia, China and Hong Kong, the Singapore DataCentre will play a major role in ensuring customers are able to deploy the SAP Commerce Cloud with minimal latency andperformance issue to deliver a seamless online shopping experience. Singaporewas selected to host SAP's data centre due to its geopolitical stability andits adherence to data privacy and will be the default data centre for customersin Southeast Asia and India.

"APAC's digital commerce environment offers businessesunprecedented growth opportunities and with our goal of helping our customers mastertheir transition to the experience economy, the region has become a key marketfor SAP," said Atul Tuli, VicePresident and Head of Customer Experience, SAP Southeast Asia. "With the newSingapore Data Centre, we will be better positioned to support our customers asthey tap into our best-in-class commerce cloud solution."

In ahighly-connected mobile-first society, consumers have access to products andservices from around the world right at the tip of their fingertips. As aresult, the traditional economy is starting to move beyond goods and servicesto one that is organised around experience. Every year, US$1.6 trillion is lost globally when companies lose their customersto competitors due to the inability to meet expectations. In order to succeedin the new experience economy, it is critical for businesses to meet customer expectations.

Digital commerceplatforms are expected to play a major role in helping organisations plugexperience gaps and exceed customers' expectations. Recentlyannounced as a Leaderin the Gartner Magic Quadrant for Digital Commerce (2019)[1] for the fifth consecutivetime, SAP Commerce Cloudhelps businesses to obtain a competitive edge from a single commerce platformby its ability to differentiate commerce experiences, speed up time-to-value,and reduce cost to win and build loyalty.

According to Gartner, adigital commerce platform is the "core technology that is enabling customers topurchase goods and services through an interactive and self-service experience.The platform provides necessary information for customers to make their buydecisions and uses rules and data to present fully priced orders for payment." Acomplimentary copy of the 2019Gartner Magic Quadrant Report for Digital Commerce isavailable from SAP.

The SAP CommerceCloud solution is part of the larger SAP Customer Experience portfolio, the SAPC/4HANA suite, which also includes the SAP Marketing Cloud, SAP Sales Cloud,SAP Service Cloud and SAP Customer Data Cloud solutions.

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