Emin’s offering to join Appier’s suite of AI marketing products as ‘AiDeal’, providing customers with augmented marketing and customer targeting solutions

TAIPEI, TAIWAN - MediaOutReach - October 16, 2019 - Appier, a leading artificial intelligence (AI) company, todayannounces that it has acquired EmotionIntelligence (Emin), a Tokyo-based AI solutionsprovider that predicts online consumer purchasing behaviour.

Appier acquires Japan-based Emin to bolster AI-powered marketing platforms

Emin's platform uses AI to identify whichcustomers will definitely make a purchase and those who definitely will not. Itfocuses particularly on shoppers who are undecided but likely to purchase withan additional incentive in the form of a coupon with limited validity,encouraging a faster transaction.

As part of Appier, Emin will provideclients with a full suite of AI-powered marketing tools with which marketerscan engage consumers across multiple channels and devices. Emin's expertisewith e-commerce companies will further enhance Appier's platform, not onlyhelping to drive sales within an e-commerce platform, but also supportingcustomer development, re-engagement, retention and overall improved life-timevalue.

"Shopping cart abandonment is a big problemfor online retailers- if not the most challenging of all- and one that we'recommitted to solving. It was clear from our first meeting with Emin that itstechnology is a perfect solution for this," said Chih-Han Yu, CEO of Appier."Both organizations strive to provide clients with cutting-edge AI capabilitiesthat drive business growth, and together we will continue to deliver productexcellence and make AI more powerful for and accessible to our customers inJapan and beyond."

Emin was founded in 2011 with offices inTokyo. It has more than 800 customers including leading e-commerce platformsand brands such as Golf Digest Online, LOHACO and others.

"Appier is the best company for Emin tojoin to help us continue to bring our customers AI solutions that will ensurethey stay competitive and maintain relevance among consumers," said Asami Ota,CEO of Emin. "It has been a wonderful journey as CEO to help Emin become anorganization able to enter this kind of deal, and we look forward to joiningthe Appier team to strengthen the Appier offering and help customers leverage AIto build meaningful relationships with consumers."

Emin's solution- formerly known asZenClerk- will be named 'AiDeal' as it joins the Appier product family. AiDealwill allow Appier clients to speed up customer time to purchase and helpshoppers overcome hesitation and prevent cart abandonment by providingdiscounts and deals at the right time via the right channel.

Appier's last acquisition was of QGraph in2018, which led to the launch of Appier's proactive customer engagementplatform AIQUA. Appier provides AI-powered solutions for every step of thecustomer journey, and marketers are able to more clearly understand theircustomers' needs and preferences throughout, leading to an increase in loyalty,retention and meaningful relationships.

The deal with Emin and Appier is effectiveimmediately. The acquisition was mostly done via cash deal. Some of Emin's keyangel investors including Shogo Kawada, Co-founder of DeNA; Tomohito Ebine,EIF. Inc.; Masanori Sugiyama, Ex-CEO of Enish; and Kosuke Matsumoto, Ex-CFO ofEnish; will join Appier's shareholder roster.

About Appier

Appier is atechnology company that makes it easy for businesses to use artificialintelligence to grow and succeed in a cross-screen era. Learn more at www.appier.com.