SINGAPORE- Media OutReach - 16October 2019 - At the 40th Anniversary Conference on thePromotion of Total Quality Management and the commemoration on the founding of theChina Association for Quality (CAQ), held at the International ConferenceCenter in Beijing, Desay SV Automotive was awarded the prestigious ChinaQuality Award together with 16 other esteemed new enterprises, becoming thefirst enterprise to win this honor in China's automotive electronics industry. Mr.Tan Choon Lim, Chairman of Desay SV Automotive, received the award on behalf ofthe organization.

Coincidingwith the 40th anniversary of the founding of CAQ, Premier Li Keqiang of theState Council sent a congratulatory letter to the General Assembly tocongratulate the anniversary since its founding. Present at the event were Mr. GuXiulian (Vice Chairman of the 10th National People's Congress StandingCommittee), Mr. Jia Fuxing (President of the CAQ), Mr. Zhao Aiming (ViceChairman of SASAC of the State Council) and Mr. Chen Bangzhu (Honorary Presidentof CAQ). International guests from international quality organizationsincluding Ms. An Kint (Vice President of European Quality Organization), Mr. FangPeng (Director of Asian Network for Quality), Ms. Elizabeth Kein (President of InternationalQuality Research Institute) and Mr. Udo Hansen (President of Deutsche Gesellschaft für Qualität, DGQ),also attended the conference and delivered speeches.

The conferencesummarized the development of CAQ in the past 40 years. Since its establishmentin 1979, CAQ has implemented a series of strategic developments initiatives inbuilding towards a 'Quality First' nation. It spearheaded the drive towards theNational Quality System through series of projects.  It also actively promoted the development of theTotal Quality Management System in China and contributed significantly to a healthyand sustainable development of the economy and society. This led to improvedquality and efficiency of Chinese enterprises and played an important role in thepromotion of the national economic framework.

Mr.Chen Bangzhu (Honorary President of CAQ) and Mr. Zhang Tao (Director of PartyConstruction Bureau of SASAC of the State Council) presented the award to Mr. TanChoon Lim (Chairman of Desay SV Automotive), receiving on behalf of hisorganization.

TheNational Quality Award is China's highest honor in quality management and holdsthe same stature as the Deming Prize of Japan, the Malcolm Baldrige NationalQuality Award (MBNQA) of the United States and the EFQM Excellence Award ofEurope.

The theme of the 18th ChinaQuality Award is to promote the concept of "Total Quality Management forHigh Quality Development" which encompass the experiences of total qualitymanagement, exchange of quality theories, methods and best practices, andexplores ways of quality management in China. The award was presented to 17organizations including Desay SV Automotive, for adopting the concept of "HighStandards of Precision and Benchmarking", after a stringent assessmentprocess meeting the criteria in the areas of quality management, dataevaluation, on-site evaluation and a final review by the evaluation committee.

At the InternationalExcellence Performance Forum held by the General Assembly, Mr. Zhang Yiliang (GeneralManager, Quality Management of Desay SV Automotive), delivered a speech as anappointed representative.

Sincethe introduction of Excellence Performance Model, Desay SV Automotive has significantlyimproved its operational efficiency, particularly in its quality of process,resource and strategic management. This resulted in a positive recognition byits customers for being able to offer competitive technologies, products andservices.

TheExcellence Performance Model is the gold standard in an organizational performancemanagement metric. Desay SV Automotive introduced a comprehensive performancemanagement system through clearly-defined key objectives and self-evaluationprocess. This constitutes seven aspects, namely leadership, strategy, customer &market, resource, process management, measurement analysis & improvementand results. The adoption of the Excellence Performance Model promotes itsstaffs to explore ideas on problem-solving through logical methods.  This is congruent to its pursuit of continuousimprovement and the successful experience led to an increase in knowledge. Thisis key to a sustainable long term development of Desay SV Automotive.

"Being accordedas a recipient to the China Quality Award is a clear recognition given on ourpast efforts in our journey in the pursuit of excellence. This will definitelyfurther motivate us to do even more in the future", said Mr. Tan Choon Lim.Desay SV Automotive will continue to strive towards excellence through the ExcellencePerformance Model. This will serve as a platform to promote the long-term andsteady development of the company. Desay SV Automotive will continue to furtherimprove itself, with the aim to surpass the benchmark of foreign industries. Itis in its long term objective to lead the automotive electronics industry andgradually realizing its vision to become the preferred partner for theautomotive electronics industry, globally.