SINGAPORE - Media OutReach - 14 October 2019 - Rebranding fromSEO Agency that was the domain expert in Search Engine Optimisation (SEO) since2011, First Page Digital takes a stepout of its pigeon hole in June 2018 to become a holistic digital marketing solutionsprovider. There is no turning back ever since. The versatile team of quirky andtalented digital gurus have seen on average over five times the returns fortheir clients and an internal business growth of a whopping 160% in less than ayear!

Helping clientsmake it big in the search engines sure does put the money in the pockets forthese tech wizards. A peek into their win-win strategy is worth the hit.

Branding done right: yourvalue proposition matters

Why only dependon SEO when you can also pay to create awareness (read: Google ads)? Howabout creating conversations with more than three-quarters of Singaporeans scrollingon social media and drive these enlightened souls to your website?

If clients wantto rank... and continue to rank in the digital sphere that never stopsevolving, relying on a single solution limits success. Customer experience ischanging with multi-faceted digital innovations, so efforts to score browniepoints from the audience's chocolate jar requires a diverse strategy to stay relevant.

First Page Digitalknows this too well.

Now offering asuite of digital marketing solutions which include search engine monetisation,social media and content marketing campaigns on top of their industry-leadingSEO techniques, the team has been digging gold.

First PageDigital taps on the needs of their market and delivers strong and convincing marketingsolutions for clients who do not want to drown in the digital sea ofcompetition. Indeed, that is what the brand is all about: Without straying toofar from their SEO roots, they expand their digital footprint and continueranking clients on the first page of search engines.

The results doshow -- 60% of First Page Digital's clients signed a multi-channel marketingcampaign -- instead of only SEO -- which have delivered stellar returns!

Taking cuesfrom First Page Digital Hong Kong's branding efforts, the strategy is also a stepcloser to potentially consolidating global offices in Thailand, Australia andin the Middle East under the same First Page Digital brand -- it comes to nosurprise should this firm become the next big competitor in the network of theworld's leading integrated digital agencies.

Introducing the brand to clients:keep their trust and walk the talk

When First PageDigital took the reins, all clients were notified via an EDM and a follow-upcall by their dedicated account managers to reassure them of positive changesfrom then on with no organisational or restructuring changes.

It is notuncommon for clients to feel a little edgy when introduced to a new brand bytheir marketing agency.

Wait, what?

Did it mergewith another company?

Was this agencynot doing well?

I thought theywere good -- was I wrong to think so?

Is this newcompany going to last? Am I going to be left hanging?

The clients cannotbe blamed -- of course, handing over a bulk of their marketing efforts to anexternal party puts them in a vulnerable position because... they could lose thispaid expertise anytime. The responsibility thus lies in the agency itself.

The solution:be honest and transparent.

It is not thatdifficult, even when there is a need to admit that "if it is our fault, it isour fault and we will never give excuses for it". That's exactly what ShaneLiuw, the new General Manager, wrote to a client who was apprehensive of therebranding.

In a detailedemail, Shane revealed to the client that while SEO Agency had been doingvery well, top management found it necessary to offer a holistic digitalmarketing delivery that is more aligned to customer's needs. This also means optimalcustomer service and making sure that clients feel and see the value of theirinvestment.

So should theball drop on client communication, admit it and take actions even if thatrequires the need to remove services that have caused customers distressed simplybecause you are just bad at it.

"If we do notshow clients that we are not afraid to admit our mistakes, we cannot gain theirtrust -- we have to walk the talk," Shane quips. "That's why we train our AMs toditch the fluff and work transparently."

Exciting the employees: engage,engage and engage

A determinedand talented team is at the heart of a successful agency, so a rebrand needs toalso be in line with employees' growth needs.

A disengagedemployee is a speed bump to your journey to success. When you have multiplespeed bumps, a rebrand will be slow to bring value.

First Page Digitalhas been training its team of diverse talents on understanding thetechnicalities of different omni-channel solutions, even beyond what isexpected of their role. Speak to a content producer and she will be able totell you some best practices for LinkedIn marketing. Ask a sales strategist fora recommended Google Ads budget and he'd be able to calculate a rough estimatefor the pitch.

Learning neverends at First Page Digital according to Shane, and this motivates the team totruly deliver value and results for clients. Instead of being siloed intoproviding SEO solutions, this rebrand offers opportunities for the team tochallenge themselves and grow -- a key factor in employee retention.

"Communicationhere is really open and people help each other so teamwork here is actuallypretty incredible," he says. "I don't want my team to suffer inside. If theyhave concerns, they are free to voice them out so that we can prevent the problemfrom ballooning out of control."

Shane hasenjoyed 14 months of no staff turnover [instead the team doubled in size],something unheard of in an agency.